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BNS Qsiuifa Wsko`9"37* 37>
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Qsiuifa BNS i n WSKO@__
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Wksudkjik Wskepou Onbwniaf Wskepou Jnpfom` Iftkjt`b`fu if koinj b`ein
Hfkqum` oji`fu
@}u`sfnj nfe ifu`sfnj ifepusyjnfeonw` Okbw`uiuks Unsa`u bnsh`u
J`nsfnckpu um` oji`fu
Ifepusy
S`ne um` wku nu um` EOB_ Tiiu um` noupnj dkspb iu` S`ne Dno`ckkh Dnf Wna`Qnjj
Jiu`f uk uq``u8 kc`st` nu_ifn bioskcjka
_`` qmnu f`q iu` s`wksu
Jiu`fuk npum`fuio koinj b`ein
okft`snuikf
Kpujififa Jiuifa Ojpu`sifa
Ksanfi|`um` ie`n nfe
ifiamu
WS@"QSIUIFA
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Jiu`fifa uk _koinj B`ein< Qmy i iu ibwksunfu;
5
>& Okbwjnifu
C` nqns` kd wku ks
okft`snuikf qm`s` w`kwj`ns` okbwjnififa nckpu kpsoji`fu wskepou ks `stio`
N okbwjnifu i nfkwwksupfiuy uk e`bkfusnu`wskcj`b"kjtifa ncijiui`&
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3& Okbwjib`fu
_koinj b`ein okbwjib`fu ns` um` kfjif``~pitnj`fu kd u`uibkfinj& Wku`fuinjoji`fu jkkhifa dks s`npsnfo` kf nwpsomn` e`oiikf qkpje jkt` uk ``qmnu okfpb`s umifh nckpu um`iswskepou ks `stio`&
Jiu`fifa uk _koinj B`ein< Qmy i iu ibwksunfu;
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4
?& @}ws``e f``eW`kwj` qmk mnt` n f``eqijj `}ws` iu cy `nsomifa
kfjif` pifa h`yqkse kscy ``hifa netio` dskb um`a`f`snj wpcjio& If pomon`* kps oji`fu onf
s`nom kpu qium nf kdd`s kdniunfo` ks n ds`` e`bkdks `}nbwj`&
Jiu`fifa uk _koinj B`ein< Qmy i iu ibwksunfu;
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1
5& Jkkhifa kpu dks
okbw`uiuks
Kps oji`fu onf c`nj`su`e qm`f um`is
okbw`uiuks fnb` ns`c`ifa b`fuikf`e cywku`fuinj opukb`s qmkns` if~pisifa nckpu um`is
wskepou ks qmk ns`einuidi`e qium um`iswskepou&
Jiu`fifa uk _koinj B`ein< Qmy i iu ibwksunfu;
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0& Um` oskqeDkjjkqifa um` oskqe onf ait` kps oji`fu nc`uu`s pfe`sunfeifa kd um` wpcjio `fuib`fu
ukqnse n ukwio umnu onf ndd`ou iu csnfe&
Jiu`fifa uk _koinj B`ein< Qmy i iu ibwksunfu;
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9
4& Ifdjp`fo`sQ` onf wku um`ifdjp`fo`s kfjif` nfe
miamjiamu um`is kwifikfukqnse kps oji`fucsnfe&
Jiu`fifa uk _koinj B`ein< Qmy i iu ibwksunfu;
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>7
1& Osii
Eiopikf if koinj
b`ein onf `st` n nqnsfifa iaf c`dks` n
bnlks umpfe`suksb&Cpu c`dks` n osiiq`s` uk mnww`f* q`onf ws`"`bwu iu cy
jiu`fifa uk qmnuakifa kf nfe usy uks`ouidy iu c`dks` iu cjkq
pw&
Qmnu a`u b`nps`e a`u bnfna`e*
nfe qmnu a`u bnfna`e a`u ekf`&
"W`u`s Espoh`sBnfna`b`fu Apsp
Jiu`fifa uk _koinj B`ein< Qmy i iu ibwksunfu;
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9& B`npsifa
SKIIu i ibwksunfuuk b`nps`
um` SKI id kpsoji`fu mnt`nfy kfakifabnsh`uifa
onbwniaf&
Jiu`fifa uk _koinj B`ein< Qmy i iu ibwksunfu;
8/2/2019 How to Turn Social Media Conversations to Actionable Insights
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>3
9& Um` Npeiu
N csnfe i um` pbkd njj okft`snuikfnfe i fk jkfa`s
okbwj`u`jyokfuskjj`e cy um`okswksnuikf&
Jiu`fifa uk _koinj B`ein< Qmy i iu ibwksunfu;
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>7& F`anuit` dnjjkpuOkbwnfi` mnt` ukbkfiuks kfjif`okft`snuikf n iu okpje
ndd`ou okswksnu`s`wpunuikf nfe um`iscpif` wskw`ou&
Jiu`fifa uk _koinj B`ein< Qmy i iu ibwksunfu;
8/2/2019 How to Turn Social Media Conversations to Actionable Insights
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1 Qny uk Pfe`sunfe U`}u
if _koinj B`ein
koinjb`eintiikf&okb
_kpso`< Kaf`tn* B& -37>7) Um` bnfy `bkuikf kd koinj b`ein&
C`sifnuk* _ -37>7)& _i} qny uk dife tnjp` if Uqiuu`s fki`& Mnstnse Cpif` S`ti`q&
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^P@_UIKF
@fe if ~p`uikf bnsh* kctikpjy& N pom* iu unaa`e n n
~p`uikf&
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OKFEIUIKFNJ
Okfeiuikfnj tkio` njjkq ykp uk eidd`s`fuinu` c`uq``f um`f`ui|`f opss`fu nouikf + d``jifa nfe mkq iu qkpje c`eidd`s`fu id kb`umifa `j` q`s` eidd`s`fu&
8/2/2019 How to Turn Social Media Conversations to Actionable Insights
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IFU@FU
Pfjih` okfeiuikfnj tkio` qmiom wkifu uk ifu`fu id kb`umifa qneidd`s`fu* um` ifu`fu una m`jw kps oji`fu pfe`sunfe qmnu um`
okfpb`s qnfu + ek`fu qnfu uk ek siamu fkq* pfe`s um`
opss`fu `u kd oisopbunfo`&
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b`einwjpb`&qksews`&okb
F`anuit` qkse dskb um` uq``u`s
onf apie` ykps oji`fu if wsiksiui|ifa bnsh`uifab`na` nfe wskepou e`t`jkwb`fu&
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NPAB@FU
Umi tkio` eidd`s`fuinu` c`uq``f e`as`` nfe `t`siuy if`fuib`fu* n q`jj n ie`fuidi` `bwmni&
I ekfu jih` umi wskepou& i fku um` nb` n I mnu` umiwskepou.
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S@OPSS@FO@
Umi tkio` njjkq kps oji`fu uk pfe`sunfe id um` b`fuikf`e`t`fu mnww`f`e c`dks`* ks id iu nf kfakifa ip`&
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IFE@DIFIU@
Umi tkio` i jiu`snjjy um` tisupnj paa`uikf ck} dks ykps oji`fu
wskepou + csnfe&
Qm`f n f`ui|`f if um` dkspb ny* I qim um` omnsa` ns` fku ukkmiam* um`f iu bpu ait` ykp nouikfncj` ifiamu&
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Ndu`s jiu`fifa okb` ksanfi|ifa & & &
Ksanfi|ifa ie`n nfe ifiamu
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Ksanfi|ifa ie`n nfe ifiamu
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Kpujififa
Ifiamu
Ifiamu
IfiamuIfiamuIfiamu
Ifiamu IfiamuIfiamu
IfiamuIfiamu
Ifiamu Ifiamu
Jiuifa
Ojpu`sifa
@}nbwj` kd Ojpu`sifa cy oji`fu
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@}nbwj` kd Ojpu`sifa cy oji`fu ifiamu& Qskfa
c) S`ne >77 wku cpu dkpfe >7 ifiamu& Siamu
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Ndu`s qsiuifa um` BNS* qmnu i um` f`}u u`w;
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WK_U QSIUIFA
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WK_U"QSIUIFA
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Wskdksne`
Wkksds`ne
Wsskds`en
WSKKDS@NE
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_pcbiu uk um` Nookpfu IO dks ifiuinj om`ohifa
?=
Nib dks n |`sk"s`upsf snu`
S`ti` wskbwujy
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Umi s`wksu nfe um` ifdksbnuikf okfunif`e um`s`if ns` cn`e kf ifdksbnuikf dskb koinj b`ein kf um` Ifu`sf`u nfe kum`s
wpcjiojy ntnijncj` enun& Csnfeukjkay ek` fku qnssnfu um` noopsnoy kd pom ifdksbnuikf fks i Csnfeukjkay s`wkficj` dksum` okfu`fu nfe noopsnoy kd pom ifdksbnuikf& Netiksy ifdksbnuikf bny c` okfunif`e if um` s`wksu& Nfy pc`~p`fu
e`oiikf bne` cn`e kf um` enun bpu c` e`oie`e ndu`s ykps wskd`ikfnj bnfna`s mnt` ons`dpjjy s`ti`q`e nfen``e qmnu ibwnou pom ifdksbnuikf qijj mnt` kf ykps okbwnfy& If fk `t`fu mnjj Csnfeukjkay c` jincj` uk ykp ks ykps
okbwnfy dks nfy jku wskdiu* jku s`t`fp`* ifu`s`u* akkeqijj* jku enun* oku kd wskopsifa pcuiupu` `stio` ks dks nfyifeis`ou* ifoie`funj* w`oinj* ks okf`~p`fuinj enbna` kd nfy hife* mkq`t`s nsiifa* umnu ns` s`jnu`e uk um`` u`sb* qm`um`sif okfusnou* uksu ks f`ajia`fo`* ks nfy j`anj um`ksy&
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