© Linda Parkinson-Hardman 2011

How to Turn People ON with

Intelligent Social Networking

+18%

-6%

Calculating the Return on Your

Investment*

* remembering that investments can go up AND down!

If you want to increase your

profits AND you have

a clear goal then you simply

need to apply a little SOCIAL

INTELLIGENCE to the matter at hand.

Can you walk in someone else’s shoes?

Do you listen?

Or do you

SHOUT?

Do you share information

would Scrooge have nothing on you?

freely

or

Are you marching to the SAME tune as everyone else?

WHO are YOU today?

How do YOU exert

POWER and

influence?

Do you help …

or hinder?

9 quick, sure-fire wins

1. Set a realistic goal2. Work out how you’ll measure success3. Know what your customers are buying

4. RESPOND to what people are saying to you5. Answer questions, give information6. Understand the social environment

7. Have a consistent profile and VOICE8. Establish your influence through expertise9. Be interested and interesting, offer help

You have been ….

Me, Linda Parkinson-Hardman

linkedin.com/in/lindaphtwitter.com/lindaphwomanontheedgeofreality.comInternet-mentor.co.uk