How to Scale GloballyTrinidad Knowledge Fair-Igniting Global Environmeds
Keynote By: Christine Souffrant
About Me
• Founder of Vendedy• Managing Director Startup Grind Dubai • Blogger @: Bellefemmediaries.com
BELLEFEMMEDIARIES.COM
Agenda A. Art of Social Entrepreneurship B. Strategies for launch
(From Idea to Market)C. Strategies for development/Exposure
(Network, Partnership, Resources)(Press, Events, Travels)
Social Entrepreneurship
Strategies for launch (From Idea to
Market)
Idea to Market
Galvanize Your Network
Be Humble &
Learn from the Best
Be Active&
Immerse Yourself in
Community
Be Bold Initiate
movements w/ pre-existing platforms
Go Hard or Go Home
Know Your Story-PatternsFind Your Passions
Strategies Development(Scaling)
3 Common Hubs of Scale Be Educated 1. Educate yourself w/ top MOOC players: Acumen webinars, Udemy,
MIT Opencourseware, etc2. Awareness Feed: Newsletters at local & Global levels (Tech crunch,
Entrepreneur.com, Startup Grind Digest)3. Follow advice from Legends: Focus on the top book listsBe Ready4. The Opportunity Deck: B Plan, Pitch Deck, Exec Summary, Twitter
phrase5. PR Deck: Story board, press kit, promo videos 6. Digital presence: Website, Social Media, profile sites like Angelist,
Crunchbase, Changemakers Go Viral7. Go for the startup free lists; free tools, open source platforms8. Don’t validate the idea; focus on the business model: Lean Startup,
Business Model Canvas, MVP9. Learn growth hacking strategies: Airbnb, Meerkat, code to invite
blast friends, Google alert on competitors etc; submit to buzzfeed, reddit etc
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Solutions can come from anywayRise of the $1 Million Dollar Grand Prize
Other Quirky Scale Strategies
1.Shadow Disruptive Entrepreneurs
2.Dominant the event line up within the local and global community
3.Understand your ecosystem and play chess
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Shadow Disruptive Entrepreneurs
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Dominate Your Events Network
Strategy• Make a connect for resources and partnerships • Avoid asking money at initial conversation Online: Google Profiles & Linked In • How do you two relate • What matters to themOffline: Eventbrite • See who is at an event ahead of time and do
your research • Know the topic before hand- so you can ask
relevant questions and get noticed Follow Up: Business Cards • Have personal cards and business cards • Front- get to the point back- captive take away• Write notes on the back of cards you collect the
same night and follow up with a mutual benefit • DO NOT take a business card unless you have a
convo
Event Networking Done Right
Play Ecosystem Chess
1. Exposure positioning of global international hubs: Be strtegic about launches- Trinidad has annua carnival and intakes millions of tourists and exchange students every year
2. Funding: if it not local go global and compete for platform campaigns. You will become the face of innovation for your country
3. Support network: Branson center for Entrepreneurs; Business school competitions & conferences
Scaling Global from Ground Zero
Presented By
Christine Souffrant
From Haiti to the World
Patterns of Resilience & Opportunity
Have the Package Ready(You & Value Proposition)
Do Your HomeworkResearch, Apply, Email
Networking for Profit happens online/offline
37 Scholarship Applications; 22 Rejections 11 Scholarships: $249,781 in total • Research College Application Strategies (50+
books/magazines) Spend a weekend doing 5 self reflection essays
• Research Harvard’s top scholarship essays • Research at least an hour a day; download application; put in
chronological order• Apply to local scholarships, global scholarships, government
grants, demographic grants, fellowships• Place all applications I none folder to re-use and update
answers (have a note board)• Go to alums networks and ask what scholarships they used for
school• Always requested feed back from each reject letter
Scholarship Funding
Make sure you have the following • Pitch Deck PPT- 10 slides • Elevator pitch 30 seconds • Intro sheet (1 pager)• Business plan for most markets • Online traction (website, FB page,
beta example)Know the 7 Streams of Funding • Bank Loans • Grant Proposals• Crowd funding & Crowd Equity • Accelerator & Incubators (3
months)• Angel Investors Immediate Actions • Appeal to local network for
support : $5k from school• Launch a Fundraiser (T-shirt Sales
$1k)
Startup Funding
Traction $10k Spent in 8 Months
June 2014Market Study
Favelas of Brazil
July 20143yr Partnership
w/ IBM
September 2014Pilot in Haiti
August 2014Selected as 2014 Poverty
Alleviation innovation Clinton Global Initiative
November 2014Private Beta in Haiti
February 2015 Won National Digital Entertainment World
Competition in LA $75k
February 2015 Won USA Round The
$1Million Chivas Venture Prize
April 2015 EMEA Finalist
$100k Citi Fin Tech Mobile Challenge
March 20153yr Partnership w/ Microsoft
Partnerships &
Prizes
Technology Development +
Market Feasibility
April 2015Private Beta Israel
And just when you think about finally throwing in the towel, and saying “f* all this!” that right there is the test that all founders are eventually faced with: when things get too hard, you decide to stay, or you decide to quit. My advice is this: Before you decide, look at all those great, successful businesses that inspired you to start your own. They stayed.”
https://www.fundable.com/learn/resources/guides/startup-guide/startup-advice-from-successful-entrepreneurs
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Contact: [email protected]
A Vote For Vendedy Is a vote for the USA & the Caribbean:
https://www.theventure.com/global/en/finalists/vendedy
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