How to Ride a Wave
You Have to See the Ocean
• What’s the big picture?
• Where are you headed?
• Where do you think the next wave will be?
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How to Spot the Wave
• Where are the cross currents?• Where are there great leaders?• Where are there great characters
for a story?• Where is there leverage on your
target?
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How to Ride the Wave
• Commit to a strategy (know your target and push everything toward it)
• Create a clear path and DRIVE IT
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Get ahead of the story and drive it
Engage a lot of people in a meaningful way
• Blog and tweeting screenshots
Know where the next wave is.
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