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Page 1: How to Optimize your LinedIn Account by Geoffrey Byruch

H O W T O O P T I M I Z E Y O U R L I N K E D I N A C C O U N T

B Y G E O F F R E Y B Y R U C H

Page 2: How to Optimize your LinedIn Account by Geoffrey Byruch

W I T H M O R E T H A N 3 8 0 M I L L I O N M E M B E R S , L I N K E D I N H A S B E C O M E O N E O F T H E FA S T E S T G R O W I N G S O C I A L M E D I A P L AT F O R M S F O R

P R O F E S S I O N A L S A N D C A R E E R L I K E - M I N D E D I N D I V I D U A L S .

Page 3: How to Optimize your LinedIn Account by Geoffrey Byruch

T H E P O T E N T I A L I T H A S A L L O W S B O T H Y O U N G P R O F E S S I O N A L S A N D S E A S O N V E T E R A N S T O

N E T W O R K A N D C O N N E C T W I T H T O P - L E V E L TA L E N T A N D B I G B U S I N E S S F I R M S A L L A R O U N D T H E W O R L D .

Page 4: How to Optimize your LinedIn Account by Geoffrey Byruch

W I T H T H AT B E I N G S A I D , T H E O N E Q U E S T I O N C O M E S T O M I N D W H E N Y O U A R E U S I N G

Y O U R L I N K E D I N A C C O U N T: A R E Y O U U S I N G L I N K E D I N T O I T S F U L L E S T P O T E N T I A L ?

Page 5: How to Optimize your LinedIn Account by Geoffrey Byruch

Below, I have provided five vital tips that you should implement into your LinkedIn profile.

!

This will allow you to gain more traction with your profile and structure your social media presence for visitors and potential employers.

Page 6: How to Optimize your LinedIn Account by Geoffrey Byruch

1 . C U S T O M I Z E Y O U R P U B L I C P R O F I L E U R L

• To make your LinkedIn profile look more professional, customize your public profile URL domain with your name or key phrase.

• Usually when you create a LinkedIn profile, the URL will be associated with a combination of numbers and letters at the end of the site’s URL.

• To change this, go to the settings page and customize your URL to something more simplified.

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2 . C R E AT E A B I O

• The best way to shape your profile is by adding a 500 to 1000-word bio on your educational and professional experience in the summary section of LinkedIn.

• This is usually the first thing future employer and visitors see when they visit your profile.

• Make sure to stick with the theme of professionalism.

• Be informative and highlight various accomplishments in quick short sentences.

• Try not to dive too deep on any personal information. Leave that for Facebook.

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3 . E X PA N D O N Y O U R W O R K E X P E R I E N C E

• To help optimize your profile on LinkedIn, try to dive deeper and provide a strong and informative synopsis of your educational background and work experience for each section.

• Highlight various accomplishments and try and stay quantitative.

• Think of this section as your resume.

• The more ‘numbers’ driven your profile is, the strong it will be to read.

• In addition, try and set a theme for the career trajectory you are trying to portray.

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4 . S H O W W O R K S A M P L E S

• Whether it is an article to showcase your writing or a video or presentation that highlights high profile projects, try and add a variety of media (images, documents, links, and presentations) that visitors and future employers can see.

• This type of content can enhance those successes you are trying to persuade in your summary and experience descriptions.

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5 . C R E AT E S K I L L S A N D G E T

E N D O R S E D• In the early 2012s, LinkedIn

launched a feature called ‘endorsements,’ which enables users to endorse their skills through various connections.

• Start off by expanding on your skills. Use key words that are relatable to your previous jobs and projects.

• Then try and engage with other LinkedIn accounts so that those specific individuals can return the favor back.

• To get this started, try reaching out to coworkers and friends. Then build upon your shared networks.