About Amura
USD 1.5 Billion Inventory Sold
Sell.Do India’s most advanced Sales and Marketing
platform for Real Estate
200+ Strong Marketing & technology team
Rs. 90+ Cr in digital ad spends
150+ Real Estate clients
3.5 Million Leads acquired
• RealEstateeconomy-Struggling• Nega5veSen5mentbecauseofmediacoverageabouttheindustry• The unsold inventory numbers are increasing day by day and that is
bringingdowntheconfidenceofbuyer• The unsold units in 8 large ci5es in the country an all-5mepeak of 1171
millionsq.E,upby22percentfromlastyear
Source : ET
• Bengalurualonehas179.2millionsq.E.unsoldinventoryasof31stMar2016• Currentinventoryoverhangisabout4yearsinallmajorci5es.
• Ready possession flats are in demand than under construc5on because ofunpredictabilityinconstruc5oncomple5on.
• Buyersarewai5ngformarketstoboRomout.• Delaysof2yearshavebecomecommon.
Source : ET
• Buyersdon’tknowwhicharethebestprojects&bestdealsavailableinthemarket.
• Theydon’tknowwhatwillberightpricetobuyaproperty.
• Skep5cismaboutthecredibilityofdevelopers,projectcomple5on,legalissuesetc.
• Downpaymentissue.Buyershaveloaneligibilitybuttheydon’thave
marginmoneytopay.
• HigherRiskofmoneygeXngstuckifprojectisdelayed.
• Costofowningrealestateishigherthanren5ng.
• Investorsaren’tgeXnggoodreturnsascomparedtootherinvestmentop5onslikestock/equity,MFsandbonds.
• Findingprospects&geXngnewleads
• Developersdon’tknowatwhatpricethepropertywillsell
• Expecta5onmismatch,demand-supplygapbetweencustomersanddevelopers.
• LeadsnotgeXngconverted(Qualityissue).
• Longerconversioncycles.Conversion5mehasincreasedfrom1monthto3months.
• Costofconversionishigh&salesvelocityisslow.
• Accesstofinanceandcapitaltocompletetheprojects.
• Toomuchdependenceonbrokersandchannelpartners
• Primarymarketresearchandfocusedgroupdiscussionswithexis5ngleadsto
understandtheirrequirements.• Catchmentareaanalysis,primaryeconomicdriversandemploymentinthe
projectvicinity.• InventoryDemandandsupplyanalysis,absorp5oncapacityofthemicro-
market• Compe55veanalysis-productofferings&pricing,marke5ngstrategy• Buyerprofile,Targetaudienceandpersonaiden5fica5on
• Pricingstrategy• Givingrightoffers,paymentplansandfinanceop5ons
MarketResearch
• Mediastrategybasedontargetaudience.• Mediaplanningandbuying.• Communica5on strategy across all media including but not limited to
Google,Socialmedia,hoardings,radioandprintcampaigns.• Differen5al communica5on to test the market response using Sell.Do
plaeorm.• Enquirytracking,ROItrackingusingsell.do• Trackingcostperqualifiedlead,costpersitevisitandcostperconversion.
Go-to-MarketStrategy
• Enquiryflowmanagementfrompre-sales-sitevisits-tosales.
• On-siteexperiencemanagementandgeXngcustomerfeedback.
• Leadnurturing,leadscoringtofocusmoreonqualifiedleads.
• Postsalesmanagement–execu5ngtheagreementsfaster.
• Loanfacilita5on,financeschemestoclosethedealsfaster.
• Paymentcollec5on,postsales&CRMtomanagecustomerqueries.
Sales-Last-milepush
q ProblemStatement
ToSell850HomesinVirar(MumbaiSuburb)&Nasik(200KmsfromMumbai)
Concept:LifekaChancePreviousOffer:20:80Didnotelicitanydemand
• GetPremiumhomesatlessthanMHADA(GovtHousingScheme)rates.
• AnilKapoorasabrandambassador.
• Getbookingsviaanauc5on(luckydraw)saleprocesswithonlineformsubmissionswith21,000RefundableDeposit.
• TieupwithHDFCRealtyformanagingthefinancialtransac5onsandthirdpartyins5tu5ontoannounceluckywinners.
• TieupwithInsuranceProviderforconstruc5ondelaysandsafeguardinterestofbuyers.
q Results1000+EMDscollected
11,000+Enquiries|CostperLead:Rs.250
q ExecuGonSuccess(DifferenGators)
-UseofAutoma5onPlaeormSell.dotomanageleads
-Technologytotacklehighleadvolumes&managesalesperformance
IVR,AutoDialer,HeirarchyManagement,LeadScoring
-RobustpaymentsPlaeormtocollectonlinepayments
q Execu5on
• Choosingtherightmediatoadver5se.• Communica5ngwithcustomersinamoretransparentway.• Standardisa5oninprocess.• StreamlinedCRMprocesstohandle.• Financialprocesssetuptostreamlinecashflowsandcollec5ons.
q Results
• Saleof25-30unitspermonth.• Increaseintheconversionra5oto1-2%to7%• Totalsales-300+units• CostPerClosure<Rs.15,000(Lessthan1%oftotalconsidera5onvalueofplot)
• ARealestateflashsaletocreateatransparent&consumer-centric plaeorm to bring togetherdevelopersandconsumers.
• A transparent & hassle-free home-buying
experience for the consumers & offer them bestdealsinthemarket.
• Technology plaeorm to remove middle men &passthebenefitsdirectlytoconsumers
CONCEPT
• Bigger&BeRer:600Projectsacross20+Ci5es• OfficiallySupportedbyGoogle.• PartnershipswithBanksforinterestwaiversacross
allprojects.• Timeline:1stOctto16thOct
IRFS2016