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Nokia Webinar | October, 2012
from Free Apps on the Nokia Store?
How to Make Money
Itay Gadot, VP Marketing | @itay_gadot
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So, what do developers really want
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inneractive’s mission
Helping developers maximize revenues from their free apps.
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Something More About Us
Founded in 2007 Cross-platform App Monetization Exchange Offices in the US, UK and Israel
57 dedicated employees
NOKIA’s preferred ad provider 5 coffee machines
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Premium Publishers We Work With
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80% of Top Nokia Publishers are Powered by inneractive
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Why Free Makes More Money? With more than 90% of the 13 million Nokia daily app downloads being free, in-app advertising is the best way for developers to make big money from their apps.
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The Money is in Free
The only product in the world that you can offer for
free and makes more money than the paid version.
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Free Apps Generate More Monthly Revenues Your app can make tens of thousands of $$$
each month
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
1stmonth
2ndmonth
3rdmonth
4thmonth
5thmonth
6thmonth
7thmonth
8thmonth
9thmonth
10thmonth
$-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
1stmonth
2ndmonth
3rdmonth
4thmonth
5thmonth
6thmonth
7thmonth
8thmonth
9thmonth
10thmonthArcade and Action Brain and Puzzles
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Market Terminology
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Terminology Ad-Request – represents a “call” from an application to the exchange server for a potential ad. Impression – represents a single display of an advert to a user Fill Rate – representing the % of monetized inventory from total available inventory. eCPM – Effective Cost per 1 Thousand Impressions. Display – a monetization channel consisting of standard display banners. Interstitial – a monetization format presenting a “full screen” ad on app load or between game
play/stages. Rich Media – a format of advertising that breaks beyond the borders of the banner. Video – a format of advertising presenting a short video advertisment (usually as interstitial or a
part of Rich Media).
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Terminology // Continued "RTB" - Real Time Bidding – reflects a method for demand partners to place a “bid” for an ad-request. Publisher Control – the ability for publishers to control which demand partners / advertising
formats and verticals are used on their application inventory. Auto-Pilot – refers to a method where optimization is done automatically for the mobile in-app
inventory based on various KPI metrics.
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The Evolution of Free App Monetization
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In the Beginning, Ad Networks Roamed the Earth
Utilize external ad server to service campaigns on publishers inventory
Advertisers Publisher Ad Network
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Ad Networks Challenges Can’t monetize globally with a single ad provider
No resources to work with multiple networks
Identifying and registering with local networks and
agencies
Low fill rate
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Then, Mediation Platforms Arrived
A management layer that enables publishers to manage direct relations with multiple ad networks
Advertisers Ad Network
Ad Network
Ad Network
Mediation Platform Publisher
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Mediation Platform Challenges Publishers still need to manage relations with ad networks
Manually manage allocation of traffic to each ad network
Billing ad networks
Long process of adding new ad networks
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… Behold, the Rise of the Monetization Exchange A central mobile ad placement marketplace that connects advertisers with publishers. The majority of exchanges work on RTB and integrate with many ad and monetization providers
Ad Network Advertisers Publisher
Ad Network
Ad Network
Exchange
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In the beginning…
A Developer Created an App
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“I can do display advertising!”, So he said…
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Display
He started with one. Then he tried a couple more…
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Rich Media Display
They told him: “Rich-media is the future.”
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Rich Media Display In-App
Search Virtual
Currency Hyper Local
Eventually, they all called him…
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Mobile Monetization Global Landscape
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Developer Monetization Issues
Can’t monetize globally with a single ad provider
No resources to work with multiple networks
Identifying and registering with local networks and agencies is a challenge
1.
2. 3.
120 Ad Providers
+
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inneractive Global Inventory
NORTH AMERICA 3%
17% SOUTH AMERICA
1% OCEANIA
3% AFRICA
21% EUROPE
22% EURASIA
25% ASIA PACIFIC
* Percentage of Global Ad requests
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Super Auction
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RTB
Bid $$
Bid $$
Bid $$
Display, Rich Media, Video
$ eCPM
$ eCPM
$ eCPM $ eCPM
$ eCPM
$ eCPM
$ eCPM
$ eCPM
$ eCPM
Highest eCPM
Highest Yield to the
developer
Easy to Add Local Ad Networks
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Cross Platform Easy Integration
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1. Robust cross-platform SDK’s
2. Fast integration
3. 120+ ad networks and agencies
120+ Ad Providers
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Ad Placement Strategy – Do’s and Don’ts
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Ask us for the complete Ad Placement Strategy guide
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So, how simple is it
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30 Seconds to Sign Up and Download our Ad SDK
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Quickly Integrate the Ad SDK
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IADView.displayInterstitialAd(InneractiveSampleMidlet.instance,InneractiveSampleMidlet.instance);
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One SDK To Rule Them All
RTB Display Rich Media
Virtual Currency
Hyper Local
ONE SDK
Global Coverage | eCPM | Fill Rate | Resolution | Discovery | Integration | Signing| ORMMA | MRAID | Analytics | QA | SDKs | Local Targeting | OS
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And Start Making Money…
Developers Are Making 5 Digits Monthly Revenues $$,$$$
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Let’s Start Making Money… Free registration www.inner-active.com Monetization Global Landscape www.inner-active.com/landscape.html Follow us on Twitter @inneractive
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THANK YOU Itay Gadot, VP Marketing | @itay_gadot
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