PRESENTERS
Alyssa LancefieldInitLive Event [email protected]
@InitLiveinitlive.com
Lynn FuhlerFestival & Event Management Expert
[email protected]@LynnFuhler
lynnfuhler.com
Creating an online presence
Social Media• Update your fans with
event planning milestones• Create hype by sharing
ticket sale statuses• Use unique & clever
#hashtags• Start discussions
Creating an online presence
Wifi On-site• Allows people to share
experiences instantly• Allows you to share updates to
your attendees via social media• Creates a more engaged audience
Targeted Advertising (for small budgets)
Facebook page Instagram account • Always post with images or video.
• A/B test different messaging & imagery.
Start with these platforms
Create highly targeted campaigns (by location, interests, age group, etc.)
Targeted Advertising (continued)
• Look for ad opportunities on niche websites / event listingsExamples:
Everfest.comFestivalmapper.com
• Leverage local community news outlets
• Niche TV programming
Make Registration Easy!
For people who want to attend• The ease of registration sets the tone of your event
• Eliminate barriers to entry: Easy to find sign-up pages Few steps to sign-up
• Simplify payment processing
Make Registration Easy!
For people who want to volunteer• Volunteer page on event website with instructions on how
to participate
• Allow people to select the roles & shifts they would like to sign up for
• Ability to edit/update original sign-up
Event Perspective / Staff Management
Use a tool that allows for ease in…
• Set-up• Assigning admin roles• Year-round use• Moving volunteers to adapt to no-shows• Communicating/messaging en masse to volunteers of
changes (i.e. push notifications, SMS, emails, etc.)
Pre & Post Event Communication
Email Marketing
• To potential guests / pasts guests:• Event invitations with referral perks• Regularly update/remind• Be concise + include sign-up link
• To sponsors, vendors & volunteers:• Call out for support• Creatively (but concisely) convey your cause
Pre & Post Event Communication
Ticketing• Use of ticketing system’s communication tools• Purchase confirmations / Cancellations / Refunds
Volunteers• Use of volunteer management communication tools• Shift updates / Event changes / Thank yous
Surveys• Get feedback from guests, vendors & volunteers
CONTACT US!
Alyssa LancefieldInitLive Event [email protected]
@InitLiveinitlive.com
Lynn FuhlerFestival & Event Management Expert
[email protected]@LynnFuhler
lynnfuhler.com
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