How to Get More Customers From Google
Greig WhittonFounder, Evergrow
Brad ConlinHead of Organic Search,Maven Agency
Webinar outline
• How important are search engines?
• What do search engines prioritise?
• What is SEO?
• What does SEO involve?
• Where should you begin?
Greig Whitton Brad Conlin
How important aresearch engines?
• Google processes 3.5 billion search queries every day
Greig Whitton Brad Conlin
• Google processes 3.5 billion search queries every day
• Organic search accounts for 25% of e-commerce sales
Greig Whitton Brad Conlin
How important aresearch engines?
• Accessibility
• Relevance
• Quality and credibility
Greig Whitton Brad Conlin
What do searchengines prioritise?
• Structuring, promoting, and maintaining a website so that it is
ranked as highly as possible for relevant search queries
Greig Whitton Brad ConlinWhat is SEO?
• Some websites are invisible without it
Greig Whitton Brad ConlinWhy invest in SEO?
• Some websites are invisible without it
• There is lots of competition
Greig Whitton Brad ConlinWhy invest in SEO?
• Some websites are invisible without it
• There is lots of competition
• Higher ranked websites get more traffic
Greig Whitton Brad ConlinWhy invest in SEO?
Greig Whitton Brad ConlinWhat does SEO involve?
• Research:
− Search queries differ in their relevance, search volume, transactional intent,
and competition
− Focus your SEO efforts around the best search queries for your website
Greig Whitton Brad ConlinWhat does SEO involve?
• Design:
− URL structure: Direct, meaningful URLs are easier to understand
Greig Whitton Brad ConlinWhat does SEO involve?
• Design:
− URL structure: Direct, meaningful URLs are easier to understand
− Code: Search engines don’t always recognise non-HTML
Greig Whitton Brad ConlinWhat does SEO involve?
• Design:
− URL structure: Direct, meaningful URLs are easier to understand
− Code: Search engines don’t always recognise non-HTML
− Titles and meta tags: Accurate descriptions indicate credibility and relevance
Greig Whitton Brad ConlinWhat does SEO involve?
• Design:
− URL structure: Direct, meaningful URLs are easier to understand
− Code: Search engines don’t always recognise non-HTML
− Titles and meta tags: Accurate descriptions indicate credibility and relevance
− Internal linking: Well structured websites are easier to navigate
Greig Whitton Brad ConlinWhat does SEO involve?
• Design:
− URL structure: Direct, meaningful URLs are easier to understand
− Code: Search engines don’t always recognise non-HTML
− Titles and meta tags: Accurate descriptions indicate credibility and relevance
− Internal linking: Well structured websites are easier to navigate
− Keywords: Appropriate keywords indicate relevance
Greig Whitton Brad ConlinWhat does SEO involve?
• Content creation:
− Publish content that is relevant, understandable, and authoritative
− Cater for both transactional and informational search queries
Greig Whitton Brad ConlinWhat does SEO involve?
• Link building:
− Links from other websites indicate relevance, quality, and trust
− You can build links naturally and through outreach
Greig Whitton Brad ConlinWhat does SEO involve?
• Social engagement:
− Social engagement indicates relevance, quality, and trust
− Share your content on social networks and encourage others to do the same
Greig Whitton Brad Conlin
Where should you begin?
1. Who do you want to attract and what they are searching for?
Greig Whitton Brad Conlin
Where should you begin?
1. Who do you want to attract and what they are searching for?
2. Research search queries
Greig Whitton Brad Conlin
Where should you begin?
1. Who do you want to attract and what they are searching for?
2. Research search queries
3. Audit your website
Greig Whitton Brad Conlin
Where should you begin?
1. Who do you want to attract and what they are searching for?
2. Research search queries
3. Audit your website
4. Fix design flaws
Greig Whitton Brad Conlin
Where should you begin?
1. Who do you want to attract and what they are searching for?
2. Research search queries
3. Audit your website
4. Fix design flaws
5. Create, promote, and share high quality content
Need more help?Greig Whitton Brad Conlin
• Evergrow forums
• Online marketing guides
• Greig: 021 671 8225
• Brad: 021 461 6817
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