Download - How to find your golden marketing keywords

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Page 1: How to find your golden marketing keywords

How to findyour golden marketing

K E Y W O R D S

…and make more $$$ online

A Web Marketer’s Guide

Page 2: How to find your golden marketing keywords

Keywords are the cornerstone of any Internet marketing campaign

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By using the right keywords you reach the right people!

Which one would you call “FOOTBALL”?

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Carefully selected keywords help avoid confusion

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So, how do you discover marketing keywords that:

(A) Say precisely what you want to say

(B) Are frequently looked up on Google

(C) Have the competition you’re capable of beating

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While some marketers’ advice hasn’t changed since 2005…

I use Google AdWords Tool for keyword analysis, err…

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In 2014, keyword research has to be done is a whole new way…

Ever heard of Google’s “Hummingbird” update?

It changed how SEOs do keyword research forever!

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So, how do you do keyword research

in 2014?

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Keyword Research in 2014

Part 1: Brainstorming keyword ideas

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You get suggestions from Google’s Keyword Planner and end up with a homogeneous list like this ->

The old way

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Example: A person looking for “office furniture” could also be interested in:

• Chairs, sofas, reception desks, office accessories, etc.• Movable walls, raised floors, partitioning / screens• Computers and technical equipment, etc.

The new way!

You go beyond keywords & search for associated concepts. This way you get a more diverse keyword list.

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Find more tips on expanding your keyword list at

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Keyword Research in 2014

Part 2: Detecting profitable

keywords

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• Head to Google’s Keyword Planner (previously AdWords Keyword Tool)

• Check the number of searches for your keywords

• Pick the most popular keywords for a campaign

The old way

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The new way!

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1. Choose keywords with the right intent

• Look for commercial intent markers(Buy …, …Coupon, …Discount, …Deal, …Shipping)

• Look for keywords with the “learn-more” intent(Best…, Top 10…, Cheap…, Affordable…, …Review, …Comparison, a brand name, a product name)

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2. Choose keywords with the highest KEI

(KEI or keyword efficiency index reflects a keyword’s competition to popularity ratio)

3. Choose keywords that aren’t too general or too specific

(Clothes - too general, The kind of clothes Hermione wears in Harry Potter - too specific)

The new way!

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Keyword Research in 2014

Part 3: Assessing your

competition

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The old way

You just go ahead & check how many pages Google returns for a keyword:

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It’s not just about quantity –

It’s about quality!

The new way!

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Here’s how to assess a competitor’s QUALITY

• Check what other sites link to them

• Analyze their website’s structure

• Analyze their website content ( and keywords)

• Check their site’s parameters as reported by reputable marketing tools

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To your success!