Welcome! Hana Abaza VP Marketing, Uberflip @hanaabaza
How to Exponentially Grow Your Subscriber List
@Uberflip #uberwebinar @SumoMe
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar J)!
Join in on Join in on
@Uberflip #uberwebinar @SumoMe
Join in on
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar J)!
Join in on Join in on
@Uberflip #uberwebinar @SumoMe
Who’s Noah? Stuff he’s done:
• Facebook #30
• Mint #4
Email list stats:
• AppSumo = 1 million
• SumoMe = 150,000 in 1.5 years
• Okdork = 100,000 in 1 year
@Uberflip #uberwebinar @SumoMe
Why Email? • Facebook Fans Not controlled by you
• Google Search Not controlled by you
• Instagram Followers Not controlled by you
• YouTube Subscribers Not controlled by you
• Email Subscribers Not controlled by you
@Uberflip #uberwebinar @SumoMe
Email Signature
• Your employees email signatures too!
• Bonus: Auto-‐responder J
@Uberflip #uberwebinar @SumoMe
Facebook • What groups are you
in? (or start one)
• Search your social graph
@Uberflip #uberwebinar @SumoMe
Then RETARGET
h@ps://www.facebook.com/ads/audience_manager/
Retarget your content. No one WANTS to click ads. Only spend $20!
I’ll walk you through this live.
@Uberflip #uberwebinar @SumoMe
Retarget your content. No one WANTS to click ads. Only spend $20!
I’ll walk you through this live.
Then RETARGET
@Uberflip #uberwebinar @SumoMe
The Flattery Method
1. Read someone's article or buy their course
2. Follow it exactly with a twist
3. Write it up
4. Let them know about it
@Uberflip #uberwebinar @SumoMe
Great marketing focuses on 1-2 activities that you can double, triple, 10x down on. “
“
@Uberflip #uberwebinar @SumoMe
My Lazy a** webinar Method Find someone that has an audience you want. Agree on webinar
Promote to your audience about the webinar
Presenter promotes to their audience and does the webinar
1.
2.
3.
@Uberflip #uberwebinar @SumoMe
Recap – Let’s do these now!
Ask à Install SumoMe.com Welcome Mat
Assets à Update your Email Signature
Acquisition à Post your site in 1 Facebook Group
@Uberflip #uberwebinar @SumoMe
What’s a good conversion rate?
You site wide email conversion should be 2%!
@Uberflip #uberwebinar @SumoMe
What’s a good open rate?
Ø 20%
Ø Use Double-Opens (increase open rate 30%+)
• Send a week later
• Change subject line
• Only send to non-openers
@Uberflip #uberwebinar @SumoMe
Step 1 à Install SumoMe.com
Step 2 à Forward welcome email to [email protected]
Done!
@Uberflip #uberwebinar @SumoMe
QUESTION TIME!
Noah Kagan Chief Sumo, SumoMe
@noahkagan
Hana Abaza VP Marketing, Uberflip
@hanaabaza
Find out how Booker decreased theircost per lead by 71% with content.
READ CASE STUDY
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