Download - How to Earn Customer Love in the Mobile Age - Apptentive at MoDevEast

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Page 1: How to Earn Customer Love in the Mobile Age - Apptentive at MoDevEast

@apptentive [email protected]@rganguly

Page 2: How to Earn Customer Love in the Mobile Age - Apptentive at MoDevEast

We LOVE our phones

Page 3: How to Earn Customer Love in the Mobile Age - Apptentive at MoDevEast
Page 4: How to Earn Customer Love in the Mobile Age - Apptentive at MoDevEast

USERS

Who Are We Talking About?

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Who Are We Talking About?

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A Communication Device

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But Really… A Connection Device

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Is Your Company Connecting?

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What Do These Companies Share?

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Well, They’re All From the Same Rainy City

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But Really, They All Love Their Customers

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Most Companies Aren’t Listening

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Customers Crave to Be Heard

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70%Of dissatisfied customers will

return if their complaint is resolved favorably

The Culture & Approach Are Important

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BUILD

MEASURELEARN

How Do You Know What Your Customers Want?

-App Reviews -Social Sites -News/Comments -Public Forums -Inbound E-mail -Surveys

…VOCAL CUSTOMERS!

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Reality: You’re a Media Company

Find an audience, delight it, retain it and grow it

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Customer Love is Much Better Than This

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● Real world examples of customer

communications & positive outcomes from one

of the first million seller app developers

● Insights into how to implement listening and

communications capabilities in your mobile

apps

● How to manage change in your organization and

to get your colleagues on board

Join Us This Afternoon to Dive Deeper…

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@apptentive [email protected]@rganguly