How To Buy Artwork Online in Australia?
Every day more people are
discovering Original art and
looking to buy artwork online.
Online art gallery Art to Art is
making it very easy to buy
artwork online. Australia is
wealthy in the offering of
exceptional artists, range of
mediums and diversity of choice.
In this interview curator Philippa
Demase explains how Art to Art
evolved from a hobby to a
thriving online business.
“Love and appreciation of art
and design has always been
central to my life. I love the idea
that art can be anything you
want it to be as long as it
inspires you. I always find it
such fun to walk into a home and
discover the art and have an
experience of - Wow, I didn’t
expect to see that but I love it!
My journey to loving Original Art
began in the early 1990’s when I
cofounded a creative graphic
design agency called Paper Stone
Scissors (PSS) in Melbourne with
well-known clients such as Peter
Alexander, Bloom Cosmetics,
Chadstone Shopping Centre,
Tupperware and The Body Shop.
Art directing all their catalogues
gave me the confidence to identify
the right look and fit, a skill I now
use when selecting artists and
artworks.
As a hobby I continued to add to
my own art collection and then
my friends began to ask me for
advice. Up very late one night
emailing off suggestions, I started
thinking that there had to be an
easier way. I needed a ‘place’
where I could put all the artworks
I liked, that my friends could go to
and see if they liked them too?
This was the early thinking
behind Art to Art.
More than simply helping clients
choose art I found I wanted to
impart confidence in their own
ability. That was how my Art Insitu©
service evolved. I would request
photos of a client’s blank wall, then
use design software to drop in the
artworks they liked (plus add a few
of my own suggestions) and email
it all back to them. Taking their time
to decide in the comfort of their
own home, how each piece worked
amongst their furniture and at the
correct scale, took away the guess
work and stress, and really made it
fun.
In some cases it can take weeks
to find the right piece but when it
happens it’s an amazing feeling.
I’ve learnt from my clients that
what is more important than a
disconnected art ‘expert’ is a
person who loves art and gets
what they love, sometimes for
reasons they can’t actually
explain. The moment when I see
in my client that the connection is
felt is very special.
I love that Art to Art is helping people
become better at defining their own
art preferences. I find that many
people don’t want to risk choosing
the wrong artwork so instead don’t
choose at all. For others galleries
can appear too intimidating to enter
and they don’t appear at all child
friendly. Plus who has the time!
That’s where Art to Art is perfect.
I think it’s important to keep
discovering and presenting new
Australian artists that can be
overlooked by galleries. I am
inspired to think that the perfect
artwork for you may be just a few
days away.”
Art to Art online gallery offers you an
accessible place to buy artwork
online Australia wide. Original Art
embodies magic and fascination
and will give you a lifetime of
enjoyment. How you connect to art
and how it connects to you is very
individual and personal and that still
translates when you browse and buy
artwork online. Art offers a rich gift of
expression that you can go on
enjoying forever. There's nothing
quite like it.
Contact us
130 Bulleen Road,
Balwyn North
VIC 3104 Australia
P. 03 9859 6040
M. 0413 945 249
http://arttoart.com.au/
Top Related