Overview:1) Give Value2) Make them feel special3) Build community into product4) Ask them to share their experience5) Build in Public6) Events/Meetups7) Influencer/thought leadership
community-building tactics
whatWelcome new users via email whyBe memorable & make people feelspecial
whatSeed the community & provide apreview whyGet buy-in, show momentum, & setthe culture
community-building tactics
community-building tactics
whatMention community members whenrelevant whyProvide value & re-enforce a helpfulculture
community-building tactics
whatPodcast whyAdd personality, new way for thecommunity to engage with PH
Why do people go to events?
1. Help them in their personal life2. Help them in their professional life3. They feel part of a community
A great first event is key
1. Make it easy for hosts2. Give them incentives (stickers,
shirts, promotion)3. Publicly congratulate them4. Follow up
Spreading Awareness• Ask volunteers to take pictures• Partner with local organizations• Promote startups in their city• Have FUN with it!
Follow these guidelines
• Get a person with a lot of followers to postyour product
• Post at the right time (before 730 AM PST)• Get in the comments RIGHT AWAY• Do a featured “starred” launch• Look at who liked your post (investors,
customers)• Write a “how-to” post after your experience
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