+ Jasmine Sandler Jasmine_Sandler in/onlinebranding Jasmine.Sandler1 agentcy1
HOW TO BUILD A PROFESSIONAL DIGITAL FOOTPRINT
• Internet Marketing Professional since 1999
• Awarded in Top 40 Global Digital Marketing Strategists(OMI)
• Have led 1000’s of web projects
• Social Media Trainer and Author
• Digital Marketing Consultant: www.jasminesandler.com
• Specializations in SEO, B2B Social Media, Online PR, Branding,
Online Reputation Management
• CEO : Agent-cy Online Marketing. : www.agent-cy.com
• Corporate LinkedIn Marketing Trainer, LinkedIn Author: “Branding & Sales: The LinkedIn Way” (Amazon)
• Lead Instructor on Social Media & SEO: Online Marketing Institute, Search Engine Strategies, Association of Strategic Marketing, PRNEWS, Lorman Education, Marketing Executive Networking Group, DMA, B2B Social Media Content Writer, Monthly Contributor : ClickZ.com, SearchEngineWatch.com, ASM.org, The New York Enterprise Report, PRNEWS Guidebooks
+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1
About Me
Your chance for success in your career today
is 100% a Digital Decision
• Universities are increasingly competitive
• 93% of all Recruiters use LinkedIn to Hire
• Hiring Managers are highly critical
• Consistency of your personal, professional brand is mandatory
• Your timeline and history are always being calculated and followed
• I.T. Jobs , Social Media Jobs are the now and the future
• Computer, Writing and Web Skills in are crucial to your success
• Who you have in your Social Ecosystem will influence hiring decisions
+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1
Social Brand-Building: Career Requirement
• Assess who are your Facebook friends
• Assess how you are using Social to communicate AND how you are communicating
• Start to consider a LinkedIn Profile
• Assess you who will be in your ecosystem
• Like , Follow, Connect and Engage with Targeted Schools
• Use Social sites like LinkedIn to understand who makes the acceptance decision
• Make categories for professional images | videos on Instagram, YouTube, Pinterest
• Think of Social as a secondary education: Learn and interact
• Illustrate your writing skills via a Blog or by commenting
+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1
Act NOW on Social for College
• Google is always tracking conversations, comments and posts
• Start to review what professionals say online and how they say it
• Social etiquette at a professional level is all about supporting your social network
• In Social communication, think in terms of face-to-face
• Keep your personal communication private on Social channels
• Create G+ private family, friends circles
• Maintain privacy settings on Facebook
• Do NOT use LinkedIn for personal conversations
• Have a plan for using Twitter to follow and engage professionally
• Refrain from poor comments or criticisms on images and videos on YouTube , Pinterest, and G+
+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1
Proper Social Communication
+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1
Make your Social Presence Professional• Replace any personal photos with professional ones
• Consider separate FB profiles – personal and the future professional YOU
• Get rid of any offensive photos on all current Social pages
• Maintain a professional, smiling picture on all Social headers
• Delete or hide any offensive content on all Social pages
• Good Posts on Social:
• Good grades
• Part-time job photos
• Acceptance of job
• School awards
• Volunteerism Photos
• Use rich content to engage prospective schools and employers
• A proper headshot will be useful in the short and near term
• A one minute video of why you are a great candidate is useful
• Start to categorize your Instagram, Flickr, Facebook photos into Profile
Job-related
• Showcase your creative portfolios for future Internet Marketing & I.T. Positions
• Think of all future imagery to support a professional YOU
• Use caution on any images that could be damaging later
+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1
Using Images and Video Professionally
+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1
Importance of LinkedIn for Your Future
• The LinkedIn Personal Profile completed 100% gives you that step up
• Research over 23,000 universities via the LinkedIn Education section
• Connect directly with current students and recent alumni
• Gain a direct understanding of best career paths by School
• LinkedIn is where decision makers are from school to jobs to careers
• LinkedIn University Groups are where you can find peers who can connect you
• LinkedIn Subscription Model can help you gain visibility to those that matter
• A professional LinkedIn Profile now means a great career later
+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1
Twitter as a Positive• Be the opposite of the controversial rap star/athletes on Twitter
• Consider separate accounts
• Follow and engage with your target universities
• Follow and engage with those on your career track
• Consistently spell-check posts and watch for links, even on Mobile
• Seek a solid balance between Following and Followers – avoid over following
• Avoid engaging in any negative remarks, arguments
• Avoid impersonating or following impersonators
• Protect Tweets that you want Private
• Block offensive users that send you bad tweets
• Use as a professional medium
• Google+ posts and community discussions signals results in Search
• G+ integration with YouTube carries video content to Search
• Engaging with professional Hangouts great way to learn
• G+ primarily tech and academia audience – good for connecting with leaders
• G+ excellent for engaging through discussions that lead to email exchange
• Communities in G+ have real activity
+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1
Intro to Google+
• Clean up any offensive materials in your current Social Presence
• Arrange and categorize professional photos and videos for Profiles and supportive imagery
• Review your current Facebook and other Social friends, separate friends from professionals
• Begin to follow and engage appropriately with targeted universities
• Learn in online communities from peers and future class mates
• Follow and learn from targeted career path thought-leaders
• Start to draft a LinkedIn profile with a solid summary of why you are qualified
• Start to create an online portfolio – creative imagery, video edits, web site, blog
• Consider separate Twitter Profiles and follow the rules of engagement
+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1
Digital Footprint Homework
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