A call from Apple
ReaddleDocs in the App Store
Thank you Walt
“We need press”
How do I build a communications bridge with SV?
Getting through the noise
A-ha moment!
• Pick relevant sites
• Find journalists who write about PP
• Look for contacts (Twitter/ email)
• Start building relations (add on Twitter)
• Sending pitch
It’s all about people
Our first visit to the US
Should we do conferences?
Networking = one letter away from Not working
Apple ❤
Great product is the best business card
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