Boost Adoption &
Engagement with
Content
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@DevinEmil
y
&@DannyWong119
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Building A Customer-Centered
Company
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Listen. Learn. React.
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Remember…
It’s not about never making a mistake. It’s
about how you handle the mistakes you
will make.
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1. How-to’s
2. User-sourced topics
3. Thought leadership
4. Case studies
5. Reports: Newsworthy & Shareable Data
Educational Content Wins
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1) How-To’s
• Keep it simple
• Educate on your product & category
• Build and develop users’ skills
lowesfixinsix.tumblr.com
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2) Crowdsourced Topics
• Find out what your users struggle with
• Source from your knowledge base
• Don’t be afraid to ask
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3) Developing Thought Leadership
• Critically analyzing your industry
• Speaking, especially about the boring stuff
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4) Case Studies
• Easy to reference. Quantifiable results.
http://go.shr.lc/1l2PrVS
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5) Reports: Making Data Sexy
• Shareable Content
• Newsworthy
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Educate
EngageUpsell
Share
Benefits of Lifecycle Emails
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Drop Some Knowledge
• Provide helpful content when and where
your user needs it
• Speak their language
• Set expectations
• Be available
• Get creative
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Abandonment is the least of your
problems…
• Leave a bad review
• Socialize their discontent
• Recommend competitor
products
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What you can do
• Produce awesome FAQ’s
• Get creative about how you educate
• Screenshots are your friend
• Videos!!
• Share your helpful content
• Be proactive
• Design with the user in mind
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Survey Says…
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Your Toolkit
1. Knowledge base
2. Blog
3. In-app messaging
4. Email
5. Surveys
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Let’s be friends!
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@DevinEmil
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@DannyWong119
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&
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