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How to blog to the top of Google
by Jonny Ross
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Search Engine Optimisation
• Create great content
• Ensure this content is accessible to search engines.
• Make pages unique and relevant
• Make the content popular
• Good PR (Traditional PR…online)
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On Site
• Keywords
• Content
• Technical Aspect
• Usability
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Off site
• Relevancy
• Links
• Reviews
• Reputation
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www.designsponge.com
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www.wired.co.uk
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http://blogs.ft.com/businessblog/
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www.facehunter.org
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blog.chryslergroupllc.com
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wm5.walmart.com/walmart-moms
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Brands using Social Media well include
• Walmart on Facebook
• Major League Baseball on Twitter
• Nike on Youtube
• Gamestop on Google +
• LL Bean on Pinterestt
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https://www.youtube.com/watch?v=dK-dItBgfuM
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How to create an Editorial Calendar?
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Editorial Calendar sounds so complex…
• People think it needs to be fancy and detailed
• Two advantages; planning and accountability
• There are lots of ways to create an editorial calendar, but let’s keep it simple
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Step 1: Make a list of key dates for the year
• Product launches• Events / trade shows• Marketing campaigns• Promotions• Holidays• Sporting events• Key milestones• TV Programmes• National Days / Weeks• Charity Campaigns• National Competitions• This date in history
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Step 2: Add these to your Roadmap
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Step 3: A comprehensive list of all your products and services
• Do any of the products and services fit nicely with your roadmap so far?
• Split them evenly throughout the year
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Step 4: Open a Google Spreadsheet
• Sole Trader or maybe 4 staff..?
• Use Google so it’s easy to share and update
• Everyone with permission can have access
• It’s a live spreadsheet
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Thought Leadership Blog
“A thought leader is a person who identifies trends, common themes and patterns within a
particular industry or functional area of expertise to help others identify new
opportunities or solutions for growth.”
Glen Lopis, Forbes
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Challenge Me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
Ask me a question!
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• Carry on the conversation with me on twitter @jrconsultancy
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