Download - How to Behave in the Social Media World

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Page 1: How to Behave in the Social Media World

Centering Yourself in Social Media:The Hub-and Spoke Model

Page 2: How to Behave in the Social Media World

Social Media Philosophy for Businesses

• Social media is all about sharing.• For businesses, it’s all about giving it

away:– Your knowledge– Your expertise– Yourself

© Erin Brenner 20132013 American Copy Editors

Society Conference

Page 3: How to Behave in the Social Media World

Be Your Professional Self on Your Best Day

• If you wouldn’t say it to your grandmother, don’t say it online.

• People want information & entertainment.• Occasional, gentle reminders of what

you’re selling are best.

© Erin Brenner 20132013 American Copy Editors

Society Conference

Page 4: How to Behave in the Social Media World

How to Act at the Cocktail Party• Make small talk.• Talk about ideas, personable information.• Don’t over-share.• Don’t hog the conversation.

© Erin Brenner 20132013 American Copy Editors

Society Conference

Page 5: How to Behave in the Social Media World

It’s About Your Audience, Not You• Share what your audience is interested in.• Don’t go on about yourself.• Don’t get too pushy or stand on your

soapbox.• Be approachable. Polite. Friendly.

Reasonable. Personable.

© Erin Brenner 20132013 American Copy Editors

Society Conference

Page 6: How to Behave in the Social Media World

Be CredibleTo get people to continue to follow you and take that next step by:• Create a brand and sticking with it.• Create content that people want.• Create content that delivers what you

promise.• Consistently create content.

© Erin Brenner 20132013 American Copy Editors

Society Conference

Page 7: How to Behave in the Social Media World

Lose Credibility, Lose FollowersYou can lose followers with: • Erratic, emotional behavior• Negativity• Inconsistent posting• Aggressive behavior• Too much personal information

© Erin Brenner 20132013 American Copy Editors

Society Conference

Page 8: How to Behave in the Social Media World

Thank you.Connect with me online: @ebrenner www.facebook.com/erin.brenner

www.linkedin.com/in/erinbrennerhttps://plus.google.com/

116377650567505220477

© Erin Brenner 20132013 American Copy Editors

Society Conference