Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor What Is Transparency? An Inside Look at What Its Like to
Work at Your Company
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Why Is Transparency Important? of new employees have
buyer's remorse trust reviews more when they see both good and bad
scores
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor What Is OpenCompany? A Program to Recognize Companies
that Embrace Transparency
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor What It Means to Be Open oReceptive oHonest
oAccountable
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Having Your Head In the Sand is the Wrong Approach If
you dont manage your brand, someone else will write the story for
you
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Anyone with an Employer Account Who Can be an
OpenCompany?
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor OpenCompany: 5 Steps Towards Transparency Add Photos Get
Reviews Promote Your Profile Update Profile Respond to Reviews
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Step 1: Join the Conversation Develop A Mission
Statement that Gives An Authentic View of What its Like to Work For
You 4 in 7 candidates read reviews before even forming an opinion
about your company
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Branding Your Profile for Todays Candidates Authentic
Credible Aspirational Relevant
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor How to Complete Step 1
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Step 2: Add Visuals that Speak to Candidates
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor o Take photos of fun company activities oPhotograph or
video a day in the life o Post visuals on your career site and
through social media Have an Employee Photo or Video Contest
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor How to Complete Step 2
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Step 3: Get Your Employees Involved of job seekers say
ratings and reviews from those on the inside are influential when
deciding where to work
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor How to Complete Step 3
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Step 4: Respond to Reviews of job seekers find the
employer perspective useful when learning about jobs and
companies
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Zillow CEO Spencer Rascoff responds to reviews on behalf
of the company. As a result, four candidates in a recent 30-day
period said that reading the employer response solidified their
decision to accept the job offer. See Results from Responding to
Reviews
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Tips for Responding to Reviews Be Authentic Say Thank
You! Recognize the Positive Address the Issues
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Step 5: Promote Your Employer Profile 52% trust family
and friends Only 5% trust a companys own website
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Places to Promote o Link to Your Profile o On Your
Career Site o In Social Media Posts o In Recruitment Videos o At
Recruitment Events
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor How to Complete Step 5
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Benefits of Becoming an OpenCompany
Confidential and Proprietary Glassdoor, Inc. 2008-2014
#Glassdoor Allstate Discusses Benefits of Becoming an
OpenCompany