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1Actuate Corporation 2011
How to Be a Hero:
Anticipating a NewGeneration of Users
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2Actuate Corporation 2011
Agenda and Goals
Dramatic Improvementsin Information Presentation
User Empowerment with a
New Generation of Interactivity Application Experience Drives
Unprecedented User Adoption
The Emergence of Tech Populism
Conclusions
AGENDA
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3Actuate Corporation 2011
Dramatic Improvementsin Information Presentation
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4Actuate Corporation 2011
Good User Experienceis Good Business
Online experience is#1 marketing outlet
Source: Forrester Research
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5Actuate Corporation 2011
Agenda and Goals
Dramatic Improvementsin Information Presentation
User Empowerment with a
New Generation of Interactivity Application Experience Drives
Unprecedented User Adoption
The Emergence of Tech Populism
Conclusions
AGENDA
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6Actuate Corporation 2011
Web 2.0 ApplicationsMake Users More Productive
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7Actuate Corporation 2011
Consumer Applications Setthe Trend for Business Applications
Finance and Billing
Expenses
Human Resources
Sales Compensation
Revenue Reporting
Product Sales
Profitability Analysis
Fraud Reporting
User Expectations are Increasing
Evening Daytime
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8Actuate Corporation 2011
Interactivity Increases User Productivity
Rich Internet Applications: Not Just for Customers
To get the most from their workforces, firms should design employee-facing tools and look for opportunities to leverage RIAs specificcapabilities to improve usability. Forrester Research
RIAs Bring People-Centered Design to Information Workplaces
Because RIAs improve the way people find and manipulate content, completetransactions, and consume multimedia content, these technologies are idealfor improving the user experience for information workers. ForresterResearch
Web 2.0 self-service applicationsare the blueprint for future Business
Intelligence and reporting applications
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9Actuate Corporation 2011
Agenda and Goals
Dramatic Improvementsin Information Presentation
User Empowerment with a
New Generation of Interactivity Application Experience Drives
Unprecedented User Adoption
The Emergence of Tech Populism
Conclusions
AGENDA
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10Actuate Corporation 2011
Application Experience Drives Adoption
Google Finance
Hide Complexity
Unified view across systems
Diverse data, complex
interactionsIncrease Usability
Focus on key user activities
Information in context of task
Retain Flexibility
Guided interaction Users can explore information
RIA = Rich Internet Applications
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11Actuate Corporation 2011
Importance of Application Experience
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12Actuate Corporation 2011
Agenda and Goals
Dramatic Improvementsin Information Presentation
User Empowerment with a
New Generation of Interactivity Application Experience Drives
Unprecedented User Adoption
The Emergence of Tech Populism
Conclusions
AGENDA
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13Actuate Corporation 2011
The Emergence of Tech PopulismForrester Research
Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010
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14Actuate Corporation 2011
Tech PopulismA Paradigm Shift
Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010
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15Actuate Corporation 2011
Tech PopulismUsers Will Find Ways to Be Self-Sufficient
Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010
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16Actuate Corporation 2011
Agenda and Goals
Dramatic Improvementsin Information Presentation
User Empowerment with a
New Generation of Interactivity Application Experience Drives
Unprecedented User Adoption
The Emergence of Tech Populism
Conclusions
AGENDA
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17Actuate Corporation 2011
Conclusions
Interactive, rich Information Applications appealto users and developers
Enjoyable to use
Easy to modify and keep fresh
These Trends Are Happening Now
Users Expect More and Are Able To Do More
Todays developers will drivehigher levels of user satisfaction and
application success by embracing andresponding to these trends
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18Actuate Corporation 2011
How to Be a Hero:
Anticipating a NewGeneration of Users
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