How Red Bull Manages Its Street Team/Brand
Ambassador Program
Overview
Regional Marketing Manager
Field Marketing Manager
Wings Team Student Brand Manager
Massive Collegiate Network
Red Bull U
• Community/Forum• Share knowledge and successes• Database of SBMs
Objectives
Objectives: Seed Product
• Local Events• Bars & Venues• Student Organizations
Objectives: “Small Fires”
• Basically, publicity stunts:– Pop-up Vending Machine– Air Drop– Move-In– Flowers– Band on the Run
Objectives: Events
• Knoxfest• ATO Virgin Party• Red Bull Bar Master
Objectives: Support Global Marketing Initiatives
• Art of Can• Flugtag• Air Race
Contact
Helpful Tools:
Amplify Your Voice on Twitter and Facebook
Brand Ambassador and Street Team Management
www.CrewFire.com
www.SimpleCrew.com