CITINESS:

THE CASE OF AFRICA

Assignment|Week 4

Course: Cultural Marketing|City Branding

Prof.: Betty Tsakarestou

Team: Anagnostaki Eva

Koukouli Marilena

Mavriki Rania

Rizou Anastasia

CITINESS

A concept which refers to the essence of the city, to the very quality of being a city.

It includes the desires of the citizens and a competitiveness factor.

The challenge of smart cities is to place technology and innovation at the service of citizens and other

urban actors pleasant city to live in = economically, socially and environmentally competitive.

BEST CITIES TO LIVE IN THE WORLD {2015} *

1. Vienna, Austria

2. Vancouver, Canada

3. Melbourne, Australia

4. Sydney

5. Zurich, Switzerland

6. Auckland, New Zealand

7. Tokyo, Japan

8. Munich, Germany

9. Berlin, Germany

10. Toronto

* Data based on Global Finance combined rankings http://bit.ly/1RxKuCE

METRICS

Keywords of citiness and quality of living

Smartness

Public safety

Mobility

Sustainability

Community

Innovation

Transportation

Civic responsibility

Shareability

Culture

Flexibility and hacking

METRICS

Most important and credible sources:

Economist

Mercer

Monocle

Reputation Institute

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ECONOMIST INTELLIGENCE UNIT

Reliable source of “liveable cities” ranking

The most liveable places, notes the EIU, tend to be “mid-sized cities in wealthier countries with

a relatively low population density”

Every city is assigned a rating for over 30 qualitative and quantitative factors across five broad

categories: stability (weight 25% of total) ; healthcare; (weight 25% of total), culture and

environment (weight 25% of total); education (weight 10% of total); and infrastructure (weight:

20% of total). Each factor in a city is rated as acceptable, tolerable, uncomfortable, undesirable

or intolerable.

* not indicating government stability

A recent report highlighs that cultural heritage makes a key contribution to the Europe 2020. A European Strategy

for Smart, Sustainable and Inclusive Growth.

http://bit.ly/1o5UtHW

other forms of

education emerge,

focusing on life-

long learning etc.

Are they/should

they be part of the

Education

indicators?

interesting

indicator for

sustainability

39 factors, grouped into 10 categories

1. Political and social environment

2. Economic environment

3. Socio-cultural environment

4. Medical and health considerations

5. Schools and education

6. Public services and transportation

7. Recreation

8. Consumer goods

9. Housing

10. Natural environment

New factor added to the 2016

ranking:

personal safety

→ as security concerns increase

throughout the world

→ more conservative metrics

(comparing to Monocle/Economist

Intelligence Unit)

Quality of Living Ranking 2016 - 10 top/bottom cities

The sources used to

calculate both the

emotional & rational

Reputation are:

direct

experience

country actions

&

communication

3rd party

influence

stereotypes

BREAKING DOWN THE 3 MAIN COMPONENTS

OF RATIONAL REPUTATION

based on which

standards?

advised

from Forbes

list

again safety as a

main factor

focus on

quality

o This year, Monocle added another 22 metrics to form “The Quality of Life Survey for 2015”

Factors like:

cycling commutes

good lunch a contemporary approach

number of public libraries

The main categories are: transportation, food, culture and art, safety, investments, connectivity, cheap

standard of living, weather, civic responsibility

Video about Monocle’s view on the factors that determine Quality of Life in Cities:

MONOCLE

THE AFRICAN CASE

Nairobi, Accra & Johannesburg

Factors Smartness, Sustainability, Quality of life

Developing concept of “Smart Cities” in the continent

Promising & worth-studying case

~ NAIROBI, KENYA

https://www.youtube.com/watch?v=xf1H8dQ2ZB4

WHY NAIROBI?

Because it’s smart…

The smartest city in Africa for 2nd year in a row

Mobile money growth available to low income citizens

Digitization of records and civic information public safety

Innovation hub iHub is a business hub of technology and creative enterpreneurship and multinationals

Focus on education encouraging innovation thinking in Universities and schools

It gradually goes sustainable…

Africa Sustainability Hub was launched this year in Nairobi

Rapid urbanization controlled

And provides a good quality of life…

Nairobi has been ranked amongst the top five enviable and exciting cities in the continent

Sophistication of South African cities, but in a “gentler” way

Affordable living costs (except transport)

Happy, warm people

City Safari!

+ MOBILITY, PUBLIC SAFETY, COMMUNITY, INNOVATION

- CIVIC INVOLVEMENT, SHAREABILITY, CULTURE

~ ACCRA, GHANA

WHY ACCRA?Because it’s smart…

Mobile subscription penetration has reached 86%

Goal to become a world class tech hub, with the implementation of three main projects, “Ghana Cyber

City”, “Appolonia City” and “King City”

It is working on installing mobile payment systems in order to limit tax underpayment and fraud

Is already in the process of installing smart and networked traffic lights – to avoid transportation problems

It goes sustainable…

Accra plans on implementing an energy project based on wind and solar energy to overcome blackouts

and invest in green development

It has recently joined the Millennium Cities Initiative to raise the standard of living in the city, by

sustainable urban planning with the collaboration of Columbia University research team.

And provides a good quality of life…

The warmth of the locals is one of the city's assets

It has become a top destination for up-scale Nigerians, for a w.e. getaway

The city offers a full range of restaurants, bars, nightclubs, and increasingly, shopping malls

Its tropic climate is perceived as an appealing factor

The government is commited to invest on social and physical infrastructure

+ MOBILITY, NEW INFRASTRUCTURE, SMARTNESS

- CIVIC INVOLVEMENT, CULTURE, COMMUNITY

~ JOHANNESBURG, SOUTH AFRICA

JOHANNESBURG: TOWARDS A MORE LIVABLE, SUSTAINABLE AND

SMARTER CITY! Becoming smarter…

Rolled out 54 Wi-Fi hotspots, 20 of them are mobile hotspots (buses)

Ensured internet access in 30 libraries, with 80 libraries to be connected by June 2016

Launched the Jozi Educational Digital Interns (COJEDI) initiative and Hack Jozi Challenge

Becoming sustainable…

Numerous projects citywide for cleaner air, more efficient transport, a pleasant living environment

The Corridors of Freedom project improved city's air quality by reducing the need for private transport

The Rea Vaya buses, run with the most advanced pollution reduction equipment

Massive infrastructure change in the city catering for pedestrians and cyclists

e largest man-made forest in the world.

Improving its citizens’ quality of life…

Promoting social inclusion, bringing residents closer to work and leisure opportunities

Inner city rooftop gardens cost-effective source of food and income for the gardeners

Revamped public spaces, installation of 156 public artworks

Johannesburg's identity as a diverse and vibrant city!

+ A VIBRANT, DIVERSE, COSMOPOLITAN CITY, FRIENDLY PEOPLE, HIGH ECONOMIC ACTIVITY

- CRIMINALITY, POVERTY, UNEMPLOYMENT, HEALTH CONDITIONS based on racial distinction

SOME POINTS FOR FURTHER CONSIDERATION ABOUT THE

“SMART CITY CONCEPT” IMPLEMENTED IN AFRICA

What are the socio-spatial implications of these new forms of data-driven urbanism?

Where is the voice of the local community?

Are the residents ready to face such a rapid technological upgrade?

Is there a risk of strengthening the economical and educational chasm between urban

and rural regions of Africa?

Is the African culture in line with this kind of technological development?

How do these cities manage the transition from private sector development to public

sector maintenance?

In most of the cases, the smart cities in Africa concept has been an initiative of IBM in

collaboration with local authorities. How can we ensure that this is not a (techno) utopian

fantasy that, once unravelled, it will reveal little more than the opening of markets and

opportunities for profit for large corporations?

SOURCES

www.afdb-org.jp/file/japan/bf2014/bps/43.%20Mr.%20Owusu_Gateway%20Innovations.pdf

www.africanbusinessmagazine.com/sectors/infrastructure/smart-cities-smart-africa/

www.aqualogy.net/blog/en/citiness-and-vento-two-aqualogy-instruments-to-build-the-new-

city/

www.blogs.encatc.org/culturalheritagecountsforeurope//wp-

content/uploads/2015/06/CHCfE_FULL-REPORT_v2.pdf

www.blogs.lse.ac.uk/africaatlse/2014/07/16/the-rise-of-afro-smart-cities-should-be-viewed-

with-caution/

www.edition.cnn.com/2015/02/10/africa/nairobi-africa-intelligent-city/

www.eiu.com/home.aspx

www.gfmag.com/global-data/non-economic-data/best-cities-to-live?page=12

www.jda.org.za/index.php/latest-news/news-2014/151-june/1545-joburg-a-liveable-

sustainable-city

SOURCES

www.mci.ei.columbia.edu/files/2013/03/The-Economic-Base-of-Accra-Ghana.pdf

www.mercer.com/

www.moneyweb.co.za/news/tech/joburg-gets-started-on-its-smart-city-vision-2/

www.monocle.com/

www.reputationinstitute.com

www.rozenbergquarterly.com/the-african-why-is-nairobi-africas-smartest-city/

www.smartercitieschallenge.org/assets/cities/johannesburg-south-

africa/documents/johannesburg-south-africa-summary- 2011.pdf

www.weareiguacu.com/goodnews/africas-smart-cities/

www-03.ibm.com/press/us/en/pressrelease/40817.wss

www-05.ibm.com/za/pdf/Accra_Smarter_Cities_Report_Web.pdf

Thank you!Thank you!