2. While listening to stories: Heart beats faster Eyes dilate
Chills down the spine Laugh, clap Lean forward, jump back
3. BUT When slides There is no PHYSICAL RESPONSE
4. Capture Attention by Saying Something
5. Hit the Audience with a frequency that resonates and you
will see the vibrations
6. Speech Patterns in Good Communicators
7. Heightened sense of what could be Astounding Physical
involvement Physical reaction of audience by laughing and clapping
every 20 sec. Jobs Marveled at his new product more than the
audience combined 90 min. Talk by Steve Jobs
8. Its about stories and symbols A Symbolic Place to hold his
speech- in front of Lincoln Memorial Tight frequency- the dream
sequence Symbol- a song that resonated in the audience Urgency of
Now 16 min. Talk by Martin Luther king I have a dream that one day
I have a dream that one day I have a dream that one day
9. Phrase level Distinction as a Powerful Tool Speech E-mails
Marketing Maeterial Influence People to do stuff
10. The perfect shape Occasion- Independence Last What is- the
darkest one Last What could be- the brighter future Made everyone
take the pledge and vow of determination to make it through Indias
Suffering Opportunity for triumph Indias Suffering Opportunity for
triumph 15 min. Talk by Jawaharlal Nehru
11. Star Moment- something to always remember greatest
explainer First Lecture on nanotechnology- prophesised subatomic
particles being robots More Technical the talk and greater the
communicator the tighter the frequency Talk by Richard P Feynman
How physics works in the real world imagine if it worked like this
How physics works in the real world
12. Master of Contrast Contrast at phrase level- to keep us
mentally involved We are hard wired to identify contrast in
physical and mental environment Talk by Margaret Thatcher
13. One of the tightest speeches Eastern story structure bliss
of the future - consequences 17.5 min. Talk by Christ if you do
this then this happens if you do this then this happens if you do
this then this happens
14. Mostly What is In Asian culture they value their past
Western linear story structure vs Asian circular story Structure
Talk by Suen Chung Shan
15. Circular Story Structure Linear- beginning middle end
eastern structure- they bring the past forward If you know shame
you know courage They hint what is the idea Inspired form the bad
past
16. Slut or Saint ? A Women Gave a speech to 2 million people
in 1946 Born in poverty illegitimately orphaned by her dad Due to
her women got their right to vote 10 min. Talk by Evita Peron
17. Symbol- el descamisado (the shirtless) 13 times Turned the
symbol into a form of affection Named their campaign train as el
descamisado Used repetition, contrast and resonance Enlightened the
poor 10 min. Talk by Evita Peron
18. After speech- 2 million people chanting her to run for vice
president Famous renunciation speech on radio for announcing that
she is not running for vice president
19. This is what a great communicator would do
20. Credits All Photos are taken from Nancy Daurtes lecture
about Comunication and google images
21. THANK YOU!
22. Disclaimer Created by Shivam Verma, IIT Delhi, during an
internship with Prof. Sameer Mathur, IIM
Lucknow,www.IIMInternship.com