Download - How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social

Social Media for Small and Medium Businesses

January 2010

Who Are We

Sunil Agarwal Managing DirectorIITD, IIMA, MD of 20:20 Media

Gaurav Mishra CEOIIMB, Tata Group, Yahoo! Fellow at Georgetown

Dave Evans Consulting DirectorAuthor of ‘Social Media Marketing: An Hour a Day’

Gautam Ghosh ConsultantXLRI, Deloitte, HP, Dell

Upasana Taku ConsultantStanford, PayPal, HSBC

Public Relations

Strategy & Marketing

Strategy & Marketing

Organizational Development

Product Management

Kaushal SardaConsultantCapgemini CRM, Uhuroo Founder

Enterprise Software

What Do We DoWe build and nurture online communities for clients

with customers, partners and employees

and drive loyalty and advocacy.

help them build strong long-term relationships

to catalyze collaboration and innovation

trigger trial and purchase

Five Reasons Why Business is Social

Conversatio

nConsumer Generated

Content

Collaboration

Collective Intelligence

Community

!

What can Small Businesses Do ?

Some Thoughts

Build a Social Platform to Connect Multiple Campaigns

The campaigns bring in members; the social platform ensures that they stay.

The big idea is to build a social platform to connect multiple campaigns.

Time

Attention Campaign 1

Campaign 2

Campaign 3

Lifestyle, Cause, Passion

Social

Design for Specific Users

Leverage the Ladder of

EngagementStorytelling

Design for Viral

What can Small Businesses Do?

1. Profiles

2. Reputation systems

3. Ideation platform / Support platforms

4. Integration with social platforms

5. Social CRM

6. Social advertising

In the network

On Social Outposts

Integration with LinkedIn

Source: http://advertising.linkedin.com/bizspark

Targeted CPC LinkedIn ads to drive leads to expert profile.

Direct interaction between experts and developers.

Integration With LinkedIn

Source: http://2020social.com/lead-generation

Targeted CPC LinkedIn ads to drive leads to landing page

Integration with community using LinkedIn API

Integration With Twitter

Source: http://exectweets.com and http://venturemaven.com

Community built around aggregation of tweets related to a professional group, event or keyword.

Voting, commenting and sharing on the aggregated tweets.

http://exectweets.com/

http://venturemaven.com/

Role of a Social CRM Program

Developers

Enthusiasts

Consumers

Entrepreneurs

Listen to social media conversations

Respond to conversations in public or privately

Host conversations on own community

A social CRM program enables brands to listen to social media conversations, respond to them, track them over

time, and eventually host conversations on their own community.

Ask Us How2020social.com | [email protected]|

@[email protected]@gauravonomics

[email protected]@gautamghosh

[email protected]@evansdave

[email protected]@upasanataku

[email protected]@ksarda