Our depth in content. With digital marketing, content is so critical; it touches everything. Our Marketing BPS teams have the depth and skills to create personalized, relevant experiences for consumers. Our teams also leverage a unique “factory model” approach that allows them to speed the delivery of the right content to the right consumer via the right channel.

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Drive new customer insights

Acquire and retain new customers

Optimize marketing spend

Global reach and scaleIndustrialized global capabilities and delivery model leverage cost-e�ective locations including specialized Marketing BPS centers in Bangalore, Buenos Aires, Costa Rica, Mumbai, Shanghai and Warsaw.

Combined capabilities across consulting, technology, digital and operationsEnd-to-end transformation strategy by combining our deep functional and industry expertise, flexible technology architectures and outcome-based delivery at scale.

Deep industry skillsAccenture's more than 7,450 marketing professionals, many of whom are ex-agency, provide extensive Marketing BPS experience, in addition to support from marketing and industry specialists.

Relentless focus on operational excellenceFocus on quality and continuous improvement; delivering marketing assets that drive insights and outcomes; and leveraging business analytics to drive savings.

Client satisfaction and reputable track recordProven track record of delivering superior business outcomes; client-focused culture with strong client relationships; and suite of services that address the needs of our digital marketing clients.

Ability to deliver an end-to-end marketing solution. We can pick up and consolidate your marketing under one roof in a way that traditional agencies, vendors or boutique providers simply cannot.

We’ll stay ahead of the technology for you. Accenture is one of the few companies that has the breadth and capacity to stay on top of the latest technologies so our clients don’t have to. We have strong alliance partnerships with leading technology vendors and are making significant investments in innovation, analytics and digital so that we can help our clients “future proof” their marketing program.

Supported by a well-established track record of success across every segment

of industry and multiple clients

Fueled by Accenture’s relentless focus on

performance outcomes

Uniquely configured as a service—so marketing teams can focus

on generating great ideas

Support for 20 languages in 60 countries worldwide

Key Marketing BPS Di�erentiators

SEE HOW WE DELIVER

We understand what marketing organizations need and the challenges they are facing.

How can Accenture Marketing Business Process Services (BPS)help you achieve greater business value?

Accenture can deliver business results for your marketing organization like these: Did you know?

Increased fan-base by 30% in 3 months using proprietary social platform

Reduced high-value customer churn by 12% creating $120M revenue impact

Collapsed reporting cycle time by 25%

Fine-tuned segmentation for 100% gain in response rates

Marketing excellence today means speaking to your customers like you know them, giving them the right messages when and where they want them, and doing that at an accelerated pace—all at scale. Accenture Marketing Business Process Services works with CMOs and their teams to provide the foundation they need to ensure digital marketing excellence. We help clients:

Delivering business value through Marketing Business Process Services

Accenture Marketing BPS has a demonstrated track record of delivering impactful business results enabled by our global infrastructure and comprehensive experience.

Accenture Marketing BPS is di�erent

Accenture Marketing Business Process Services

Client Speak

Harness and connect performance data to continuously improve customer experience and business outcomes.

Perform ongoing organic search and also website optimization to deliver higher quality and quantity of tra�c.

Use analytics to increase the e�ectiveness of targeting and messages for customers and prospects.

Manage brand reputation, gain competitive insight and gather the voice of the consumer across social channels.

Optimize the match between business objectives, channel mix and budgets to ensure best return on investment.

How AccentureHelped Procter &Gamble

How AccentureHelped UBS

How Accenture Helpeda National MobileTelecommunicationsOperatorEstablished a high-quality,

globally consistent digitalmarketing capability thatgrew and adapted to supportadditional brand teams overtime, transforming the waybusiness is done.

Consistently exceededservice level agreementrequirements.

Significantly reduced costsassociated with interactiveproduction management.

Provided a lever forscale, agility and speedto transform the business.

Simplified and streamlinedoperations and delivery ofbusiness processes.

Assumed executionresponsibilities for 65digital marketing programsand o�ered interactiveproduction support in English,Spanish, Russian, Italian,Mandarin, Korean andJapanese.

Provided global social mediabased on industry insights,allowing UBS to fulfill importantcommunication and risk businessobjectives in the area of reputationmanagement and customer trust aswell as brand issues.

Tracked and analyzed infour di�erent languages, andfor various local and corporatebusiness functions, using nativespeakers with industrybackground.

Created detailed reportsusing analytics and insights anddelivered the reports on aregular basis (daily, weekly orad hoc), resulting in acomprehensive view on topicsthat might require a responsein some form.

Delivered end-to-endcapabilities, combining ourstrengths in managementconsulting, global delivery ofbusiness process outsourcingand technology assets.

Used analytics to deliver acomprehensive program toacquire new clients and retainexisting ones.

Decreased attrition amongprepaid customers by over 35percent; among postpaidcustomers, over 80 percent; andamong broadband customers,over 10 percent.

Increased the proportion ofloyal prepaid customers byover 5 percent. Postpaid loyalcustomers increased in proportionby more than 40 percent.

Delivered targeted campaignsthat led to over $45 million innew revenue.

Increased call-center save ratesby more than 10 percent.Take-up rates for marketing andsales campaigns improved by over15 percent.

Best-of-breed skills from acquistions including avVenta,

Acquity and Fjord

Single-source provider that can create a seamless customer experience

Accenture named the leader—in both innovation and execution—in the HfS

Research Blueprint Report: Digital Marketing Operations 2016

For 11 consecutive years, Accenture has been ranked the top ITO/BPO

provider—IAOP Global Outsourcing100

Marketing & Customer Analytics Campaign Services

Search Engine Optimization and Marketing

Social Media Services Media Management

Deliver, manage, protect and execute world-class content using a disciplined process that drives e�ectiveness and e�ciency.

Content Services