KS3 Media - NewslettersContent

Logo

House Style

Images

T y p o g r a p h y

Use

Purpose

* Can help to explain a point* Can create a speci�c mood* Can encourage people to take part in an event* Can advertise a product

Helps public to recognise and remember the business or organisation.

Can be made up from:1. Just the company name2. An image that represents their product or services3. An abstract design

Determines how the information is presentedCompanies will usually have a standard house styleSize and placement of logoAlternative logo versions for speci�c usesAcceptable use uf bullet points, abbreviations for example

Context

Client Brief

Client MeetingsAt the start - to agree project requirements

During the project - to check that work done so far meets withclient’s approval

A set of instructions or requirementstelling the production team what the client wants them to do

This is background informationabout the client and the projectyou will be working on. It helps the production team to know what they are working on.

Newsletters are publications that are distributed on a regular basis (weekly, monthly, yearly, and so on) to target a particular audience who share a common interest.

* promote products or services; * to maintain relationships, as in club or alumni newsletters; * to o�er information to experts on a particular topic; * or to o�er information on a particular organisation.

Newsletters usually cover a main topic, or theme, with various articles or advertisements related to the topic or theme

HierarchyMore important text is usually bigger