Hotel direct bookingMonday 15 February
Comparison between two non-chain hotel websites.
Marion Fournaud
I Search Online comparisonCriteria La Pérouse, Nantes Hôtel Astoria,
NantesSearch by name Rank 3 Rank 14
Search by location
Rank 7 Rank 28
3rd party sites using the brand
1 « Booking.com » None
3rd party sites by location
4 websiteswww.booking.com,www.nantes-tourisme.com, www.expedia.fr, www.r.federal-hotel.com
8 websiteswww.venere.com,www.hotel.voyages-sncf.com,www.trivago.fr, www.voyagermoinscher.com
Competitors with the same
location
9 competitors > 20 competitors
II Hotel website comparison
Located in the city center of Nantes,Two and three stars hotels.
The hotel website is more a guest description than hotelier’s one.The “L’Hôtel en 1 clic” gives to guests all the details they need.
Clear choices
Reservation
Yield management used
Pricing
Many promotions, last minute prices available.
L’hôtel en 1 clic
All the information details are here.
Location
Link to mappy, Online available map,
Guestroom
Services
No clear list is available, guest have to go on “L’hotel en 1 clic”
Pricing
Promotion not updated
Fixed rates
Congress date not available online
Guestroom
Services
No services description excluding breakfast and parking.
Situation
ComparisonCriteria La Pérouse, Nantes Hôtel Astoria,
NantesEasy to find Easy to find by location or
by name.Not very visible,•In the third page by location,•The name is already used for other hotels.
Easy to use Quite easy,Attractive.
Easy,Classic hotel website.
General information
Wrote like a story told by a guest.
Few information on the hotel and the situation.
Details “L’hotel en 1 clic” summarize everything and can be print.
No good and clear details.List of room equipment.
Easy to book Online booking2 languages availableOnline promotion
Online booking11 languages availableLack of date information
III Booking engine
Hotel website prices
Booking.com prices
Better price than third party website
Hotel website price
Booking.com price
Better price than third party website
Which is the best seller ?
The best seller is the Pérouse hôtel
• Interesting information• Original description• Useful printable summary• Appealing website• Good positioning on Google search
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