1. Audience, grammar, and videotapeNick Lawrence, Head of
Editorial and BroadcastStrategies Waggener
Edstromwww.b2bmarketing.net
2. An equation for corporate videos:Audience + Engagement =
Sales@_nick_lawrencewww.b2bmarketing.net
3. The need for good grammar is not exclusive towritten
content. Good video grammar isESSENTIAL for audience
engagement.@_nick_lawrence www.b2bmarketing.net
4. Broadcasters create moving image content thatis designed to
engage an audience.Marketers can do this too.@_nick_lawrence
www.b2bmarketing.net
5. www.b2bmarketing.net
6. www.b2bmarketing.net
7. Whoever we are, wherever we work, we are allhuman. Video is
video whoever it is for.Business, consumer, personal It doesnt
haveto be crap.@_nick_lawrence www.b2bmarketing.net