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04/10/2023 2Hot or Not: Fundraising in 2012 | @franswaa
Frank BarryDigital Marketing DirectorBlackbaud
@franswaa
www.npENGAGE.com
04/10/2023 3Hot or Not: Fundraising in 2012 | @franswaa
IF YOU’RE TWEETING: #HOTORNOT
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• What’s Hot or Not in Online Giving & Multi-Channel Communication
• What’s Hot or Not in Social Media & Peer-to-Peer Fundraising
• Questions & Answers
AGENDA
#HOTORNOT
04/10/2023 5Hot or Not: Fundraising in 2012 | @franswaa
ONLINE FUND-RAISINGIS HOT!
#HotOrNot
04/10/2023 6Hot or Not: Fundraising in 2012 | @franswaa
ONLINE GIFTS ACCOUNT FOR 6%
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
04/10/2023 7Hot or Not: Fundraising in 2012 | @franswaa
ONLINE GIVING UP 13% Y0Y
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
04/10/2023 8Hot or Not: Fundraising in 2012 | @franswaa
INT’L AFFAIRS TAKES A HIT, BUT …
04/10/2023 9Hot or Not: Fundraising in 2012 | @franswaa
MOST GIVING HAPPENS IN Q4End-of-year giving accounts for 34.8% of online giving (Q4) and
December represented 20.3% of the total.
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
04/10/2023 10Hot or Not: Fundraising in 2012 | @franswaa
PEOPLE ARE GETTING MORE COMFORTABLE87% of nonprofits had at least one online gift of $1,000 or more
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
04/10/2023 11Hot or Not: Fundraising in 2012 | @franswaa
MOST SECTORS ARE SEEING GREAT GROWTH
• We have seen double-digit growth across the board since 2009.
• Even with a significant drop in online giving to International Affairs groups in 2011, they are still up over 75% since 2009.
• Online giving to the Education sector is up 40% since 2009.
Source: 2011 Online Giving Report, Blackbaud http://bit.ly/2011OnlineGiving
04/10/2023 12Hot or Not: Fundraising in 2012 | @franswaa
NOT: THINKING MOST WON’T GIVE ONLINE
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
04/10/2023 13Hot or Not: Fundraising in 2012 | @franswaa
NOT: THINKING ONLINE DONORS WON’T GIVE OFFLINE
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
04/10/2023 14Hot or Not: Fundraising in 2012 | @franswaa
SINGLE CHANNEL FUND- RAISING IS NOT!
#HotOrNot
04/10/2023 15Hot or Not: Fundraising in 2012 | @franswaa
ONLINE ACQUIRED DONORS ARE NOT AS LOYAL AS THOSE WHO GIVE THROUGH MANY CHANNELS.
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
04/10/2023 16Hot or Not: Fundraising in 2012 | @franswaa
ONLINE ACQUIRED DONORS ARE WORTH MORE, BUT ONLY IF YOU CAN MOVE THEM OFFLINE.
Source: 2011 Multichannel Giving Report, Blackbaud http://bit.ly/2011MultichannelGivingReport
04/10/2023 17Hot or Not: Fundraising in 2012 | @franswaa
MOBILE FUNDRAISING IS HOT, BUT …
#HotOrNot
04/10/2023 18Hot or Not: Fundraising in 2012 | @franswaa
MOBILE GIVING IS HOT … BUT …
What’s Hot: Text-to-Web What’s Not: Text-to-Give
04/10/2023 Footer 19
SOCIAL MEDIA IS HOT. WHY?#HotOrNot
04/10/2023 20Hot or Not: Fundraising in 2012 | @franswaa
54% of people in America use Facebook
04/10/2023 21Hot or Not: Fundraising in 2012 | @franswaa
people on the planet use Facebook today
in1 12
04/10/2023 22Hot or Not: Fundraising in 2012 | @franswaa
Hours of video is uploaded to YouTube every single minute 35
04/10/2023 23Hot or Not: Fundraising in 2012 | @franswaa
Million people around the world use Twitter 16
04/10/2023 24Hot or Not: Fundraising in 2012 | @franswaa
BUT, … IS SOCIAL [FUNDRAISING] HOT?
Source: http://bit.ly/gvvyNz
04/10/2023 25Hot or Not: Fundraising in 2012 | @franswaa
HOT: USING INDIV IDUAL SOCIAL S ITES
#HotOrNot
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HOT: FACEBOOK
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HOT: FACEBOOK
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HOT: TWITTERHOT: TWITTER
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HOT: YOUTUBEHOT: YOUTUBE
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NOT: MYSPACE, CLASSMATES, ETC
04/10/2023 33Hot or Not: Fundraising in 2012 | @franswaa
HOT: INTEGRATING SOCIAL FUNDRAISING#HotOrNot
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HOT: INTEGRATING SOCIAL FUNDRAISING
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NOT: BROCHURE-WARE
04/10/2023 36Hot or Not: Fundraising in 2012 | @franswaa
HOT : AMPLIFY ING SUPPORTER NETWORKS
#HotOrNot
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LIVESTRONG: FATCYCLIST 135K IN 7 DAYS
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WHAT TO DO ABOUT IT?5 Things Your Nonprofit Can Do Today
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HAVE PEOPLE OVER YEAR ROUND
• Partner up with like minded organizations.
• Content marketing (i.e. blogging)
• Search Engine Optimization
• Paid Search (i.e. Google Adwords)
• Social Media Engagement
• Email Communication (i.e. eNewsletter)
• Paid advertising (Facebook, Twitter, Google display network, etc)
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PUT YOUR BEST FOOT FORWARD
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CLEAN UP YOUR HOUSE
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KEEP IN TOUCH (RETENTION)
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• ToMamaWithLove• EpicThanks• Charity:Water• Puzzle Builder
MAKE PEOPLE WANT TO TELL OTHERS
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Questions?
04/10/2023 Footer 47
Thank you!@franswaa on Twitter
www.npENGAGE.com
Keep up the conversation ….
http://bit.ly/2011OnlineGiving http://www.npengage.com/online-fundraising/2011-online-giving-5-nonprofit-tactics/
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