DRIVING FORCE OF THE MEGA HOTELS
Trend analysis presentation
Group members
Jianyang Feng
Lianjiao Sun
Truong Giang Nguyen
Ziao Xu
Zining Wang
Ziteng Wang
Zhexing Zhou
Content
I. Trend Analysis
a) Introduction
b) Analysis & Research
i. Increasing Chinese Travelers
ii. Spending Proportion
iii. Market overtaken by new generation
iv. Consumer sovereignty
II. Fads & Evidence
Introduction
• After a vigorous researching progress, the result was as expected.
• The amount of young Chinese travelers are sky-rocketing, creating new and huge demand for original, authentic hotel trends.
• This presentation is to demonstrate the impact of such demand on the Hospitality and Tourism industry.
Increasing Chinese travelers
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CHINESE TRAVELERSChinese Travelers
World Tourism Organization
Increasing Chinese travelers
UNWTO 2005
Spending proportion
Increased by $73 billion in 2011, which represents a 40% growth.
UNWTO 2005
Countries Expenditure
2011 2012
China 72.6 1010
Germany 85.9 83.8
U S 78.2 83.5
U.K 51.0 52.3
Russia 32.9 42.8
Canada 44.1 73.2
Spending proportion
• 2012 – Chinese tourist spend 875 Euros / person
• 70% higher than the world average tourists spending
• China became the the world’s highest foreign tourist spending country
Increasing young travelers
• Young people are affecting the pattern of the tourism industry in general.
• They are using their trips to gain experiences and learn languages.
• Student spending has increased by 40% since 2007 despite the global economic climate.
• They are attracted by different cultures and atmosphere
• Young travelers are spending longer periods of the time abroad
Consumer sovereignty
• Market being taken over by young people
• New, mega trends developed:
• Customized Hotels
• Chinese-oriented Hotels
• Multi-cultural Hotels
• Shopping Hotels
Customized hotel
All the things you want to experience are
just steps from your front door. The golden
sands of Kaanapali Beach are directly out
front and stretch in both directions.
Kaanapalialii Resort
Fujiya Hotel-Japan
It was constructed in 1891, and consists of
many different parts constructed in a mixture
of traditional Japanese and western
architecture
Chinese-Oriented Hotel
Filled with Chinese lifestyle and furniture, which represent a more oriental atmosphere.
Qing Yun Ge hotel
Multi-cultural Hotel
• Described by multi form of tourism to provide worldwide luxury experience
Multi-cultural Hotel
Shopping Hotel
Recognizing the needs for souvenirs, personal grooming and
western-styled designed clothing, hotels are coming with
corporated outlets. Such as these in Las Vegas
Fitness Hotels
With larger portion of youth coming to travel and stay, the hotels recognize the increasing needs for fitness options
Sheraton Gym-in-a-bagEVEN Hotel
Fully furnished with machines
Thank you for listening !!!!
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