Luxury and MidscaleHospitality Market- BARCELONA -Florie Thielin – March 2014
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Hospitality Market- BARCELONA -
• Characteristics of the Demand• Hotel Capacity• City’s Districts• 5* Hotels• 4* Hotels• MICE Offer
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Characteristics of the Demand• Hotels’ statistics in 2012:• Lenght of stay: 2 nights• Occupancy: 77%• 1st visit for 54% of the travelers
• Seasonality:
Source : http://professional.barcelonaturisme.com/files/8848-102-pdf_FRA/Estadistiques-sintesis-2012.pdf
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Characteristics of the Demand
Source : http://professional.barcelonaturisme.com/files/8848-102-pdf_FRA/Estadistiques-sintesis-2012.pdf
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• Nationalities:• Tourists by country of origin in 2012:
Hotel Capacity
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• In 2012:• 380 hotels• 35 522 rooms
Barcelona City’s Districts
Old Town
City Center
Seafront
Business District
Congress / Convention
59% LEISURE
41% CORPORATE
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5-Star Hotels: Mapping
W
PullmanLe Meridien
Melia SarriaMandarin
Rey Juan CarlosPrincesa Sofia
El PalaceGran Central
Majestic
Hotel Arts
Eurostars Marina
ClarisCasa Fuster
Miramar
Worldwide Hotels ChainsIndependant Hotels
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5-Star Hotels: Price/Quality Ratio
Mandarin
Hotel Arts(Ritz Carlton)
Worldwide Hotels Chains
Independant Hotels
Number of rooms
W (Starwood)
Pullman(Accor)
Le Meridien(Starwood)Melia Sarria
(Sol Melia)
Eurostars Marina(Hotusa)
Princesa SofiaRey Juan Carlos
Majestic
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* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com
Legend:
5-Star Woldwide Hotels Chains
Hotel Name - Group # Rooms Location Rates* Guests’ reviews**
Hotel Arts - Ritz Carlton 483 Seafront 360€ 87%
W - Starwood 473 Seafront 250€ 86%
Melia Sarria - Sol Melia 333 Business 135€ 78%
Eurostars Marina - Hotusa 291 Seafront 150€ 84%
Pullman - Accor 241 Seafront 145€ 88%
Le Meridien - Starwood 231 Old Town 175€ 79%
Mandarin -Mandarin Oriental 98 City Center 360€ N/A
Eurostars Design - Hotusa 65 City Center 115€ 84%
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* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com
5-Star Independant Hotels
Hotel Name (Group) # Rooms Location Rates* Guests’ reviews**
Princesa Sofia 500 Business Center 135€ 83%
Rey Juan Carlos 435 Business Center 125€ 81%
Majestic 275 City Center 180€ 88%
Gran Hotel Central 147 Old Town 215€ 88%
El Palace (LHW) 125 City Center 270€ 93%
Claris 124 City Center 125€ 84%
Casa Fuster (LHW) 105 City Center 160€ 88%
Miramar 75 Around the City 180€ 84%
Gran Hotel La Florida (LHW) 70 Around the City 160€ 85%
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* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com
5-Star Boutique Hotels
Hotel Name (Group) # Rooms Location Rates* Guests’ reviews**
Ohla Hotel 74 Old Town 215€ 89%
Alma Hotel 72 City Center 210€ 91%
Hotel Baguès 31 Old Town 140€ 87%
Mercer Hotels Bcn 28 Old Town 250€ 94%
Hotel Do Placa Reial 18 Old Town 260€ 94%
ABaC 15 Around the City 215€ 87%
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* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com
4-Star Main Hotels MappingWorldwide Hotels ChainsIndependant Hotels
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4-Star Woldwide Hotels Chains
Hotel Name - Group # Rooms Location Rates* Guests’ reviews**
Hilton Diagonal Mar - Hilton 433 Convention 175€ 79%
AC Bcn Forum - Marriott 386 Convention 110€ 78%
Renaissance - Marriott 356 Congress Center 175€ 83%
NH Constanza – NH Hoteles 308 Business Center 80€ 82%
Hilton Bcn - Hilton 289 Business Center 110€ 83%
Crowne Plaza - IHG 276 Congress 131€ 87%
Tryp Apolo - Wyndham 265 City Center 115€ 78%
Novotel Bcn City - Accor 264 Business Center 90€ 81%
NH Calderón – NH Hoteles 255 City Center 100€ 82%
* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com
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4-Star Woldwide Hotels Chains
Hotel Name - Group # Rooms Location Rates* Guests’ reviews**
Tryp Condal Mar - Wyndham 178 Business Center 75€ 79%
NH Podium - NH Hoteles 145 City Center 84€ 83%
Alexandra DoubleTree -Hilton 116 City Center 120€ 83%
NH Rallye - NH Hoteles 106 Business Center 80€ 80%
AC Hotel Sants - Marriott 78 Business Center 100€ 77%
* Rates from www.booking.com for the date of Sunday 7th Dec 2014** Guests’ reviews from www.booking.com
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MICE Offer
Source : ICCA Country & city rankings 2012
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MICE Offer
• Seasonality:• High season: May and October• Low season: July and August
Source: ”Spain remains one of top MICE Tourism destinations worldwide” 1/07/2013 by David Mora
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Sources
• www.booking.com• www.google.com/hotels/• www.barcelonaturisme.com/• www.visionesdelturismo.com/spain-top-mice-tourism-destinations• www.iccaworld.com/dcps/doc.cfm?docid=1604
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