Company :- HondaSubject:- Marketing Management - llCourse:- PGDM (2013-15) Sec-CPresented By:- Bhawan Singh, Mohit Kumar
Presented to:- Dr. Mukesh Porwal
Company AnalysisHonda motor company Limited is a Japanese public multinational corporation; primarily known as a manufacturer of automobile andmotor cycle. Honda has been world largest motorcycle manufacturer since 1959 as well as world largest internal combustion engines manufacturer, its producing 14 million internal combustion every year.
Company ProfileFounded By:- Hamamatsu (Japan) September 24, 1948
Founder:- Soichiro Honda , Takes Fujisawa
Headquarters:- Minato, Tokiyo, Japan
Takanobu Ito:- President, CEO, Representative Director
ProductsMotorcyclesPower equipments EnginesRobotsAircraftSolar CellsMountain BikesWater PumpHonda BrioHonda cityHonda accordHonda CR-VHonda Amaze
Competitors of the Honda Motor Ltd.
Mahindra & Mahindra Ltd.Suzuki motor corporationToyota Motor CorporationHyundai motor Ltd.Tata motor Pvt. Ltd.AudiBajaj MotorNissan Motor Ltd.
Honda Cars India Ltd is a leading Manufacturer of premium cars in India. The company established in 1995 with commitment to provide Honda latest passenger car models and technologies to the Indian customer. Growth rate of Honda motor= $39.65Operating profit =620billion yen(5.8 billion)Net Income= 3899000Total revenue=104889000Total Assets= 879774
Competitive Rivalry:- Competitive rivalry Mean the intensity of competition
among the existing competitor in the market, its depend on their capabilities.Some main rivals are the Honda Motor. These are the Toyota, Duster, M&M Ford Motor General Motor etc.Honda and these Rival keeps on innovating, improving, researching and developing to competing to the Auto industry.
Example:- whenever one company release one model in the market others will catch up and have similar product to compete. Honda Activa & TVS WegoRenault Duster ( petrol RxL) Honda city ML 1.5,Honda Accord & Toyota Camrywhen Honda has just released its FCX Clarity, the next generation of its fuel cell vehicles, GM put their fuel cell platform into the body of a Chevy Equinox SUV.
Buyer Power:- Honda have a lot of competitors. So customers will confuse when they
make decision for what Brand will be the best choice. It depends not only the famous company but also the price and quality.EX . Honda introduced Air Blade Scooter with functions like sport and fashion model, more fuel-efficient engine technology. Customer want to buy it must order and wait around one to two months. Warranty, Toll free no 24/7,towing benefit gives Honda.
Threat of Substitution:-Means how easily your customers can switch to your competitors product. Honda gives Honda car insurance Light weight ,easy to start, size & support Quality & materialFuel Best Technology
Threat of new entrant:-When new company enter in the market its face the different
problem like Cultural difference, government police, customer can easily switch.Ex- Ford and Honda aggressively compete each other in American market. But Honda getting their less profit due to the Government policies. That time is was threat for
Honda motor. Renault duster Suzuki introduced Hayate scooter (less than 23% price) with air Blade Its reduce the share of Honda.
Supplier Power :-One of the factor help the company to compete against with other companies is the ability to reduce the cost. So the supplier play the important role to make the company success. Raw material, Parts,Key supplier:-Kinzoku Kogyo Co Ltd; Hirata Technical Co Ltd Hongo Co Ltd Kikuchi Co. Ltd; Marujun Co Ltd Among these companies, Kikuchi Co Ltd deal with not only the supplier of Honda but also Nissan‘s supplier. If Nissan was willing to purchase with higher price or had some benefit promotion than Honda, Honda might be affected on the capacity and increase the cost
BCG Matrix:- Its based on the observation that the company unit can be classified into four categories based on combination of market growth and market share relative to the best competitor. BCG matrix divided into four part.
Part of BCG Matrix :-StarCash cowQuestion markDog
BCG Matrix
LOW
HIGHLOWHIGH
Mar
ket
Gro
wth
Rat
eC
ash
Use
Relative Market ShareCash Generation
Honda AccordHonda CivicHonda Amaze
Honda JazzHonda70
Honda ActivaHonda city
Honda CBRHonda Pump25
BEG Matrix Honda
Honda Product MixProduct Mix Width
Pro
du
ct L
ine
Le
ngt
h
Product 1 Product2 Product3 Product4 Product5
Cars Bikes Jets Engines Pumps
Accord Activa N420HA GX25 WX10,WX15
Civic Aviator HA-420 GX100 WB20,WB30
Crosstour CB Trigger GX120 WH15,WH20
Honda CR-V CB twister GX340 WMP20
Honda CR-Z CB Unicorn GX390 WT20,WT30,WT40
FCX Clarity CB Unicorn dazzler
GXR120 WDP30
Insight CB 1000R iGX340 WSP50,WSP53
Odyssey CB Stunner iGX390 WSP73
Pilot CBR 1000RR GC160 WSP100
Ridgeline CBR 150R GCV190
CBR250R GXV50
CB Shine
CBR 300
VT 1300CX
Product Life Cycle: PLC used to map the lifespan of the product. There are four step of the PLC. Introduction StageGrowth stageMaturity stageDecline stage
Product Life Cycle
Dream neoCBR150RVT250Odyssey
Honda AmazeBrio,CRV,CbshieVFR1200X,CBR250R
Revenue
Time
Rev
enu
e/P
rofi
t
Honda city, Accord, CBF Stunner, Activa, Honda jet, ASIMO, Civic, Unicorn,
Honda70, Jazz,CB750K1,CB350 Solar cells
Product Life Cycle Honda
Profit
Top Related