Holidays2014 World
Merchandising Booklet
2A&M Dept
NOTE
On the following slides we give an overview of the animation possibilities (retailers set-up , podiums, department stores set up).
Merchandising concept
3A&M Dept
NOTE
Clarins provides a large catalogue of qualitative and useful displays and services tools.Using them is a must to propose the best of the Clarins experience to our customer.Some of these tools are in direct order and some have to be forecasted.
Check them in https://am-manual.clarins.com
Merchandising concept
4A&M Dept
NOTE
Use simple but qualitative materials (cardboard, acquered MDF, metal, plexi).Challenge your supplier to get the best results vs your budget.Make it simpler if needed but make it perfect. Don’t compromise on quality.
A key point is the training & grooming of the advisors for this specific event!
Merchandising concept
Merchandising concept
5A&M Dept
« Pale Gold » : Lechler BLMC ref BLVC 846 GAN or Pantone 8004C or copytype of Super Restorative cap – Don’t use CMYK
RAL 3003/ Pantone 201C / Setacryl 2231 / Altuglass 100.22002 Glossy finish
RAL 9003 Mat finish
COLOUR CODE
Merchandising concept
6A&M Dept
COFFRETS
OBS: in the following pictures, coffrets are only shown with the « Christmas bauble » sides, in one size.Make sure to display the coffrets on the products side, or alternate both sides.
Ex: Coffret WomenProduct side
Ex: Coffret MenProduct side
Window showcard P1 : visual priority W 1000 x H 900mm
7A&M Dept
Window showcard P1 : visual priority W 1000 x H 900mm
8A&M Dept
Window showcard P2 : visual priority W 1000 x H 900mm
9A&M Dept
Window showcard P2 : visual priority W 1000 x H 900mm
10A&M Dept
CDMEA
11A&M Dept
12A&M Dept
1500
150
Backwall bannerH 1500 x W 150 mm
Twister
13A&M Dept
Linear frame
14A&M Dept
15A&M Dept
Alarm CoverW 750 x H 1600 x D 100 mm
Head of gondolaSephora type
16A&M Dept
Head of gondolaSephora type
17A&M Dept
Back panels :Red Glossy
Top: Pale Gold
Figurate a « plinth », so the visual is not directly placed on the floor.Pale Gold
Head of gondolaSephora type
18A&M Dept
Podium 3x3 m
19A&M Dept
Podium 3x3 m
20A&M Dept
Podium 3x3 m
21A&M Dept
Podium 10x10 m
22A&M Dept
Podium 10x10 m
23A&M Dept
Podium 10x10 m
24A&M Dept
Podium 10x10 m
25A&M Dept
Department stores
26A&M Dept
NOTE
The following Department stores presented are extracted from existing ones.
However we did not strictly follow their layouts as the aim is to give everyone the widest creative possibilities.
These recommendations of course have to be adapted to your own budget, trade objectives and retailers restrictions.
In any case, follow as close as possible the recommendations.
Department storesClarins Here&Now
27A&M Dept
LCD screenMovie: contact your regional team.
LCD screen
Giant Christmas baublehanged with translucent nylon string
Department storesClarins Here&Now
28A&M Dept
LCD screenMovie: contact your regional team.
Department storesClarins Here&Now
29A&M Dept
LCD screen
Department storesClarins Here&Now
30A&M Dept
Department storesPrintemps Haussmann type
31A&M Dept
Department storesPrintemps Haussmann type
32A&M Dept
Department storesPrintemps Haussmann type
33A&M Dept
Pale Gold silkcreen frame
Clarins tools
34A&M Dept
Skin care High ChairRef: 06155350
Consultation trayRef: 06155380
Recommended tools to forecast from Clarins
Skin Time 30’ cartRef: 06155380
https://am-manual.clarins.com
Skin Time 30’ cartRef: 06155370
Technical data
35A&M Dept
NOTE
These technical datas are meant to help you working with your local supplier to improve our reco (adding lights as an example)
Challenge him to get the best result / solution vs your budget and local constraint.
Focus on quality. Make it simpler if needed but perfect.
These items are reusable, take this opportunity.
All dimensions are in metric system (millimeters)
36A&M Dept
Technical dataConsultation table
Skin Time 30’ cartRef: 06155370
Visu
al
37A&M Dept
Technical dataConsultation table
Skin Time 30’ cartRef: 06155380
Reco: Lacquered MDF – check color code
Visu
al
38A&M Dept
Display
Technical dataReusable items: Column
•The visuals can be updated with stickers or cardboard sleever or printed soft magnet (if the column is made of metal)•Texts are done with stickers•Institutionnal Counter Testers or generic displays can be placed on the column
Reco: Lacquered MDF- check color code
Visu
al
Visu
al
39A&M Dept
Technical dataReusable items: Display
• This is only one possible proposal so challenge your local supplier to get the best qualitative solution .
• Feel free to improve: lighted tray, lighted visual etc
Visual
Translucent plexi
Opaque plexi (can be painted) – check color code
Removable sticker
40A&M Dept
Technical dataReusable items: Display on oolumns
• Displays can be set-up in 2 ways on their columns whether you want the stock visible or not.
• Don’t forget to stick them (double side tape as an ex) to the column to avoid risk of falling.
Display
Column
41A&M Dept
Technical dataChristmas tree
• For principle only• Inner side painted in Pale Gold• Outer side in white• Each cylinder is fixed to the other
using metal cables (6)• Mast in lacquered wood or metal• Foot in metal• Height and space (here: 100mm)
to be adjusted to your constraints
Part Diameter in mm Height in mmA 260 40B 510 40C 710 60D 890 80E 1070 100F 1240 120G 1420 140H 1600 160I 1780 180J 2000 200
A
B
C
D
E
F
G
H
I
J
Bended metal or plexi
42A&M Dept
Technical dataChristmas tree
• Detail of the tree as done in Printemps Haussmann in dec 2013 (logo on the picture is the wrong one)
Cable
43A&M Dept
Technical dataLuminous coffret holders
Panel fixed on the baseWhite or Pale Gold
Coffret holder5 mm clear crylic
LED stripes around the base
Base fixed on the wall
• For principle only
Power outlet
44A&M Dept
Technical dataHead of gondola principle
Visual
Shelf fixed on the front panel
• For principle only
Inserted in the top shelf
Inserted in the 2nd shelf
Inserted in the 3rd shelf
Shelf fixed on the base
Structure: lacquered MDF
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