Download - Holiday party guests and party hosts...Holiday party guests and party hosts Title ODC1809_HolidayPartyGoers_Infographic_R5 Created Date 10/7/2016 10:19:20 AM ...

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Page 1: Holiday party guests and party hosts...Holiday party guests and party hosts Title ODC1809_HolidayPartyGoers_Infographic_R5 Created Date 10/7/2016 10:19:20 AM ...

Data is processed from more than 2 billion global Internet users across the AddThis network. Page content is classified to determine topics, interests, engagement, etc. The data in this analysis includes activity from US users during Holiday Season 2015.

Data analyzed on more than 2 billion Internet users reveals that party guests and party hosts have different interests, online

behaviors and purchase profiles. Learn more below about how to target shoppers in each of these unique groups.

KateSpade.com Ugg.com Coach.com

DollarTree.comTinyPrints.comKraftRecipes.com

vs.

– Guests –

Highly visited websites

Sharing trends

– Hosts –

vs.PARTY GUESTS

More likely to share on Twitter and Facebook

PARTY HOSTS

More likely to share on Pinterest, or by printing

and sharing

For more holiday audience insights, contact [email protected]

Interest categoriesIndexing shows the likelihood of each group

to shop online in these top categories

Party guests Party hosts

3.2x

Food & Beverages

Holidays & Events

0.8x

Women’s Apparel

6.6x

Games

0.8x

Kids’ Apparel

2.9x

Financial Planning

0.4xmore likely than party hosts more likely than party guests

Holiday party guests and party hosts