Holiday Fundraising with GlobalGiving
Agenda
• Holiday Stats• Year-end fundraising strategy• GlobalGiving Promotions– Tribute Card Campaign– Gifts for Good– Mobile Giving
2 popular American holidays + Year-end tax deductions
Golden fundraising opportunity
What’s all the excitement about?
• 33% of online fundraising happens in Dec!• $32.6 billion in US retail e-commerce Nov -
Dec• GlobalGiving raised $3.2 million in Nov – Dec
2010
What should you do to get ready?
1. Set Goals2. Mobilize through a campaign3. Create a communications
calendar
What should you do to get ready?
4. Develop your messaging4. What photos are you going to show to introduce your
donors to the people that they’re helping? 5. What stories are you going to tell to help your donors
understand the impact of your organization’s work?
5. Evaluate your progress and prepare to be flexible
What is GlobalGiving doing to help?
• Tribute Card Campaign• Gifts for Good• Mobile Giving
Tribute Card Campaign
• $10,000 to the top 15 projects with the most tribute card donors– $500 will be awarded to 15 projects with the most
unique donors giving tribute cards– $1,500 to the project will the most tribute card
dollars– $1,000 to the project with the most unique donors
giving tribute cards
Your project URL + ?show=gift
Psst…
we’re launching customized email and print-at-home cards!
Just edit your primary project photo…
Terms & Conditions• Eligible projects must have at least 10 unique tribute card donors • The campaign will begin on Wednesday, Nov 23 at 12:01 am EST
and will end on Saturday, Dec 31, 2011 at 11:59 pm EST• Donations made on www.globalgiving.co.uk or any GlobalGiving
corporate sites (including Nike, Global Action Atlas, etc) are NOT eligible for this campaign
• Only permanent GlobalGiving partners (not those participating in an Open Challenge) are eligible for this campaign
• Projects must be live on the GlobalGiving site by 5 pm EST on Tuesday, Nov. 22 to be included in this campaign.
Gifts for Good
• Give away a “gift”—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75)
• Organization provides “gift” and manages shipping
• GlobalGiving will provide you with the mailing addresses of participating donors.
Gifts for Good
Gifts for Good• GlobalGiving provides promotion via donor newsletter
and social media– 100,000 newsletter subscribers– 30,000 Twitter followers– 28,000 Facebook fans
• Attract new, higher value donors• Submit requests by November 10th – https://surveyglobalgiving.wufoo.com/forms/gifts-
for-good-form/
Tips for Good• Consider the ROI when determining donation amount• Give gifts that are unique, interesting, and relevant• Include the “story” behind your gift in your
description• Let donors know exactly how the donation of $X will
help the community you serve• Ship items quickly – keep Christmas and Hanukkah in
mind!• Include a personalized note or card in your package
Mobile Giving
Perfect for holiday fundraising events!
Carrier Compliance: $10.00 donation to GlobalGiving. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Message and Data Rates May Apply. Text STOP to 80088 to STOP. Text HELP to 80088 for HELP. Full Terms: mGive.org/T. Privacy policy: goto.gg/privacy
Mobile Giving
Benefits• No extra fee!• Unique and easy way to
give• Great for events and
media!
Limitations• No donor contact info• No project report
emails• Only $10 donations
Getting Ready for 2012
• Ask donors to commit to a year of giving– GlobalGiving recurring donations
• Get ready for gift card redemptions!– Optimize your ranking
Take Aways
1. Set Goals2. Mobilize through a campaign3. Create a communications calendar4. Develop your messaging5. Evaluate your progress and prepare to be
flexible
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