Hispanic-American TeensHispanic-American Teens
Are now the Driving Are now the Driving Cultural and Cultural and
Economic Force in Economic Force in Mainstream AmericaMainstream America
Hispanic-Hispanic-American TeensAmerican Teens
The exploding generationexploding generation
of bilingual, bicultural Hispanic-AmericansHispanic-Americans…
the fastest-growing fastest-growing & youngest youngest demo
is a force force that is affecting affecting music, television, movies, fashion, advertising, slang and just about
everything else in American pop American pop cultureculture.
Hispanic-American Hispanic-American TeensTeens
DEMOGRAPHICSDEMOGRAPHICS
48 Million48 Million Hispanics are the
youngestyoungest and fastestfastest growinggrowing Demographic in the US.
22%22% of all US children under the age of 18 are Hispanic.
Source: Pew Hispanic Center 2009
Hispanic-American Hispanic-American TeensTeens
DEMOGRAPHICSDEMOGRAPHICS
By 2025, nearly 33-in-1010 children will be Hispanic.
By 2020, the Hispanic teen market will balloon 62%62% largerlarger than today,
Growing 6x6x times faster than the rest of the teen market.
Source: Pew Hispanic Center 2009
Hispanic-American Hispanic-American TeensTeens
DEMOGRAPHICSDEMOGRAPHICS
22ndnd generation-Hispanics generation-Hispanics have a
median age of just 14 years-old.14 years-old.
The growth rate,The growth rate, as well as the large
number of young Hispanicsyoung Hispanics is what
makes Hispanic demographics so important important to advertisers.to advertisers.
Source: Pew Hispanic Center 2009
Hispanic-American Hispanic-American TeensTeens
ENGLISH SPEAKING AMERICAN KIDSENGLISH SPEAKING AMERICAN KIDS
88%88% of Hispanic kids are… 2nd2nd GenerationGeneration US born.
They speakspeak, watch TVTV and prefer
printprint and electronic media in
English.English.
Source: Cheskin Added Value 2009
Hispanic-American Hispanic-American TeensTeens
ENGLISH SPEAKING AMERICAN KIDSENGLISH SPEAKING AMERICAN KIDS
Only 7%7% of Hispanic kids identify Spanish as the language they speak the most.
They watch English language TV and
Cable Networks 22 to 11 over Spanish language TV.
7 7 in 10 10 Hispanic kids prefer the internet internet in English.
Source: Cheskin Added Value 2009
Hispanic-American Hispanic-American TeensTeens
URBAN DEMOURBAN DEMO
43%43% of teensof teens in the top 10 Hispanic Urban markets including New York, Miami, Houston, Chicago, Dallas, San Francisco,
San Antonio are Hispanic.
80%80% of the teen populationteen population in
Los AngelesLos Angeles is Hispanic.
Hispanic-American Hispanic-American TeensTeens
HISPANIC PURCHASING POWERHISPANIC PURCHASING POWER
Immense & Fastest Growing Immense & Fastest Growing Hispanic Buying Power continues to energize the US economy.
$1.4 Trillion$1.4 Trillion purchasing power by 2013.
349% 349% increase vs 141% increase for Non-Hispanics
Source: Selig Center For Economic Growth 2008
Hispanic-American Hispanic-American TeensTeens
HISPANIC PURCHASING POWERHISPANIC PURCHASING POWER
Hispanic households are largerlarger
and spend morespend more on groceries, telephone, clothing, and gasoline than non-Hispanics.
49%49% are homeowners with a
$208k$208k median home value vs. $184k for non-Hispanics.
Source: Selig Center For Economic Growth 2008
Hispanic-American Hispanic-American TeensTeens
HISPANIC TEEN SPENDING POWERHISPANIC TEEN SPENDING POWER
Hispanic teensHispanic teens fast growing spending
patterns determine the successdetermine the success or failure of youth oriented products and services.
$20 Billion$20 Billion current spending powerspending power of Hispanics Teens.
Source: Selig Center For Economic Growth 2008
Hispanic-American Hispanic-American TeensTeens
HISPANIC TEEN SPENDING POWERHISPANIC TEEN SPENDING POWER
By 2020 Hispanic influenced fashion will generate
at least 50%50% of the urban clothingurban clothing
market sales and heavy consumption of beauty beauty products.products.
Hispanic teensHispanic teens are a growing and dynamic economiceconomic driverdriver of mainstreammainstream American pop culture.
Source: Selig Center For Economic Growth 2008
Hispanic-American Hispanic-American TeensTeens ONLINE GROWTHONLINE GROWTH
52%52% of the Hispanic population is now online.
2323 million users today, 2929 million by 2012.
14%14% of the total U.S. internet population is Hispanic.
That growth surgegrowth surge is drivendriven by
young US born Hispanic-US born Hispanic-AmericansAmericans..
Hispanic-American Hispanic-American TeensTeens
WIRELESS & MOBILE GROWTHWIRELESS & MOBILE GROWTH
2.5 Million 2.5 Million Hispanic Teens aged
1212-1717 are wireless subscribers.
Subscriber growthSubscriber growth rate is 22
to 33 times greater than the overall US teen market.
Source: MultiMedia Intelligence 2008
Hispanic-American Hispanic-American TeensTeens
WIRELESS & MOBILE GROWTHWIRELESS & MOBILE GROWTH
64%64% of wireless penetration by age 1515.78%78% of wireless penetration by age 1717.
US Hispanic TeensUS Hispanic Teens are much more likely to use advanced telephony functions than other US Teens.
Source: MultiMedia Intelligence 2008
Hispanic-American TeensHispanic-American TeensThese are actual photos ofThese are actual photos of
Chonga GirlsChonga Girlsonline fans... and they are online fans... and they are
90% Urban 90% Urban 22ndnd Generation Hispanic-American Generation Hispanic-American
English-speaking English-speaking 14 yr old Girls 14 yr old Girls
Writers/Actresses/ComediansWriters/Actresses/Comedians
19 yr old Mimi Dávila and Laura Di Lorenzo, 19 yr old Mimi Dávila and Laura Di Lorenzo, aka The aka The Chonga GirlsChonga Girls, are talented and witty , are talented and witty
writers, actresses and comedians.writers, actresses and comedians.
YouTube StarletsYouTube StarletsIn Spring 2007 they created a parody of “Fergalicious” that
lovingly portrays teenage Chongas, as they are seen at suburban malls in cities like
Miami and New York. “Chongalicious” turned Mimi
and Laura into YouTube Starlets.
CHONGALICIOUSCHONGALICIOUSis a VIRAL HIT… is a VIRAL HIT… Over 8 MillionOver 8 Million
Online Views… Online Views… and growingand growing
Hispanic-American Hispanic-American Cultural MovementCultural Movement
Highlighting and Highlighting and spearheading a spearheading a
burgeoning Hispanic-burgeoning Hispanic-American cultural American cultural
movement, Mimi and movement, Mimi and Laura play their parts Laura play their parts
as sexy, sarcastic as sexy, sarcastic Chongas Chongas to the hilt.to the hilt.
Media CelebritiesMedia Celebrities
Laura and Mimi became overnight media celebrities.Laura and Mimi became overnight media celebrities.Chongalicious Chongalicious was the #1 requested song at top Miami radio was the #1 requested song at top Miami radio
station Power 96.station Power 96.They were profiled in newspapers, magazines and appeared They were profiled in newspapers, magazines and appeared
on NBC, CBS, Telemundo, Univision and Mun2. on NBC, CBS, Telemundo, Univision and Mun2.
They have an insider’s fluency with youth and They have an insider’s fluency with youth and Hispanic-American culture, and they celebrate Hispanic-American culture, and they celebrate
and poke fun at their surroundings in a way and poke fun at their surroundings in a way that brings everyone together.that brings everyone together.
Underneath the Underneath the inspired silliness, inspired silliness,
ChongaliciousChongalicious dovetails perfectly dovetails perfectly
with Mimi and with Mimi and Laura’s passion – Laura’s passion –
writing and writing and acting.acting.
Mimi and Laura are continuing to define and expand Mimi and Laura are continuing to define and expand the the ChongaChonga Girls Girls brand. A culture that was hiding in brand. A culture that was hiding in
plain sight, plain sight, ChongaChonga culture is now in the limelight, with culture is now in the limelight, with Mimi and Laura conceptualizing and creating the Mimi and Laura conceptualizing and creating the
complete complete Chonga Chonga lifestyle, from fashion to music to lifestyle, from fashion to music to video to the web.video to the web.
Chonga Girls Fan ProfileChonga Girls Fan Profile8 Million 8 Million online views
90%90% GirlsGirls 1919 years oldyears old & younger
Hispanic AmericanHispanic American English Speaking English Speaking UrbanUrban From Coast-to-Coast
[email protected]@unoentertainment.comwww.unoentertainment.comwww.unoentertainment.com
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