High level overview - a focus on:•Tighter integration with other departments•Online traffic•Online developments•Tools•Getting our online strategy right
Irish Farmers Journal
Eurofarm – Vienna 09
Print favourable for the foreseeable future
Average Monthly Online Statistics:
53,522 Visits
270,113 Page views
36,059 Absolute Unique Visitors
1,447 Visits per day
Print advertising rates 09
Online advertising packages 09
Farmers Journal Redesign
Web 2.0 Redesign
Farming forum
Tools and calculators
Online booking facilities
Popular interviews
Voice personals
Embedded video
Online advertising
News updates
Ability to comment
New Farmers Journal online store -
Strong uptake by farming community
•New e-commerce store, complete with stock control and payment system. Store sells hats, scarves, mugs, DVD, jackets and books
Search engine optimisation – Google.ie
Farming classifieds | Farm classifieds – Page 1
Farming news – Page 1
Farming tools – Page 1
Farming calculators – Page 1
Farming equipment – Page 1
Farm equipment – Page 1
Farm machinery – Page 1
Farming machinery– Page 1
How can we use multiple domains to boost ranking?
The focus going forward:
- Online Classifieds
Protect the paper first – ad must be booked through paper
- Complete removal of external costs
- Maintaining and driving our complementary content
- Tighter integration with editorial
•More tools and calculators
New business models for media require entirely new exchanges of value.
PRINT for the foreseeable future to be used as the main distribution channel for getting the message to our core group of readers.
Our Online Strategy – now built into mission statement
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