BioMarketing SW Solutions March 2013
BioMarketing
Facial Recognition of the subject at a certain event or in
front of publicity
Classification by age, sex, race or/and use of glasses
Ideal for digital signage, targeted advertising or
market segmentation studies
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BioMarketing
Marketing/publicity auditing – audience measurement
Interactive – artificial intelligence advertising
Personalised advertising
Use existing security cameras – webcams.
More than people counting
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BioMarketing and the Retail Sector
Instant demographical information
Standalone or multi-site - scalable
No retention of personal data
Uses standard IP cameras + HW
ROI arguments – cost effectiveness
More than people counting and
cheaper!
BioMarketing and the Retail Sector
Last month Kraft and Adidas announced plans to incorporate facial
recognition into their digital out-of-home campaigns. Adidas will install/
test digital walls in stores ( U.S. + U.K.) to identify gender + age groups
to tailor their place-based advertising for running shoes etc. Kraft will
use FR in grocery stores to offer recipe suggestions geared to particular
age groups. The Venetian hotel in Las Vegas is already using non-
invasive FR technology to suggest bars, clubs and restaurants to its
patrons based on age group identification.
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BioMarketing and the Retail Sector
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BioMarketing - Settings
8 March 13
System Architecture
9 March 13
System Architecture
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BioMarketing - Statistics
<?xml version="1.0" encoding="utf-8"?>
<MarketingStatistics>
<General>
<ProductVersion>1.0</ProductVersion>
</General>
<Statistics>
<Subjects>100</Subjects>
<Glasses>0</Glasses>
<AgeRanges>
</AgeRanges>
<SubjectsPerHour>
</SubjectsPerHour>
<MalesPerHour>
</MalesPerHour>
<FemalesPerHour>
</FemalesPerHour>
<White>83</White>
<Asian>3</Asian>
<Black>14</Black>
<Male>58</Male>
<Female>42</Female>
</Statistics>
</MarketingStatistics>
Biocom:
Statistics through TCP/IP
Real-time events
SDK Available
System Requirements Hardware
Software
Working Conditions
System Features
System Architecture
Settings
Technical
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Windows 7 x64
.NET Framework 4
Microsoft Visual C++ 2010 Redistributable Package (x64)
PostgreSQL ODBC Driver >9.1 x64
Biometric Algorithms installed and configured.
System Requirements – Software
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PCs – Quadcore 2.5Ghz, Intel i5 or i7, 4G Ram, 400MB
hard disk space,
Cameras – almost any IP camera 2 – 5 Megapixels
capable of MJPEG video streaming.
Webcams - most good quality cameras – Logitech B910,
C270.
System Requirements – Hardware
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People walking at normal speed.
Ideal scenario: A camera in front of the users, preferably
at 2-2.5 meters height.
Good quality images, at least 720p.
Working Conditions
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Faces near frontal position (+/-35 degrees left/right
deviation, +-20 degrees up/down deviation).
Minimum face size for recognition: 70px x 70px.
Working Conditions
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Contact
Gary M. Lee
International Business Manager
Phone: +34 648 037 854
Madrid (Spain)
www.hertasecurity.com
Tel. +34 936 020 888
Fax. +34 936 020 889
This Presentation has been provided by Herta Security, S.L., for the purpose of illustrating certain
confidential information in respect of Herta Security technologies.
This Presentation is for the exclusive use of the recipients to whom it is addressed, and the
information contained herein is confidential.
Herta Security, the Herta Security logo, and combinations thereof, are trademarks of Herta Security,
S.L. All other products names and logos are for reference only and may be trademarks of their
respective owners.
© 2013 Herta Security, S.L. All rights reserved.
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