Heroku + Salesforce = Partner SuccessAlex SutherlandMaven, Customer Success & Alliances@apexsutherland

John DanielTechnical Architect & Heroku Alliance Manager@JohnDTheMaven

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Place Customer or

Partner logo in white area of

slide, centered horizontally

Alex SutherlandMaven, Customer Success & Alliances

Place Customer or

Partner logo in white area of

slide, centered horizontally

John DanielTechnical Architect & Heroku Alliance Manager

Session Overview

• The Hybrid Value

• Partner Go-To-Market Strategies

• Platform Integration Overview

• Questions & Answers

Why Us?

• 7+ years of experience & project success with hybrid apps

• Open source integration library project leadership & evangelism– (ActiveSalesforce, databasedotcom, and RestForce Ruby gems)

• Pioneer in hybrid Heroku + Salesforce AppExchange ISV apps

• Multiple hybrid Heroku + Salesforce projects for global Life Sciences companies

• We’re passionate about it!

Use to introduce a

demo, video, Q&A, etc. The Hybrid Value

Combining strengths for maximum impact

Salesforce1 Platform Advantages• Declarative GUI data model & application development

• Dynamic SOAP & REST APIs for data model & platform functions

• Integrated reporting & analytics

• User management and security framework

• OAuth & SAML authentication protocols

• Enterprise application integrations

Heroku1 Advantages• Polyglot development platform

• Simple & rapid scalability to meet traffic demand

• Integrated version control & release management

• Low-cost data storage through Postgres & other add-ons

• Vast open source ecosystem resources

Heroku + Salesforce = Force Multiplier

+ =

Acceleration with Combination• So what are the use cases?

– Customer-facing applications • Customer journey programs• Loyalty programs & apps• Social media integration• Portals & content management integration

– Big Data• High volume transactional data capture & analysis• Massively parallel dataset processing & transformations• Large data set custom search• Data aggregation & summary• Data visualizations

Acceleration with Combination (cont’d.)• So what are the use cases? (cont’d.)

– Internet of Things/Connected Products (IoT/IoCP)• Sensor data collection• Device management portals• Machine-to-machine (M2M) data brokerage

– Cloud integration • Broker & pool data between multiple cloud services• Single API interface for multiple Salesforce orgs or cloud services• API request shield for Salesforce orgs

– Force.com Canvas applications• Embed Heroku apps in Chatter feed, Salesforce Console, CTI, and more

Hybrid Success Stories• Global Life Sciences company

– Custom search application (Ruby on Rails) for 70 million+ rows of data from multiple Salesforce orgs synced to Heroku Postgres using Heroku Connect

– Customer data from Salesforce embedded in custom portal application using AngularJS and Ruby on Rails + RestForce on Heroku, presented to end users through an enterprise content management system

– Unified API interface deployed on Heroku for all data services and user authentication across multiple Salesforce orgs

• Fast-growing Life Sciences mid-market company– Rapidly deployed custom health care provider (HCP) portal on Heroku integrated with Salesforce

OEM application. Completely custom, responsive user interface design for cross-platform support

Use to introduce a

demo, video, Q&A, etc. Partner Go-To-Market Strategies

Cloud Alliance Partner Go-To-Market• Identify opportunities

– Existing customers with external apps on legacy infrastructure– New customers with rapid growth & development requirements– Existing customers experiencing limitations & growing pains– Develop demos and Proof-of-Concepts to show capabilities

• Pipeline management– Submit leads for Heroku opportunities as net new ACV in the Partner Portal/Community– Get connected with Heroku Partner & Sales organizations

• Share Customer Success Stories– Document Projects in the Partner Portal/Community– Share success stories with the Heroku Partner organization– Develop co-marketing opportunities

Use to introduce a

demo, video, Q&A, etc. Platform Integration Overview

Heroku + Salesforce Integration

Heroku Dyno

Salesforce1

Heroku Dyno

Salesforce1

Direct API Integration (RestForce, etc.)

Postgres DB – Heroku Connect

Use to introduce a

demo, video, Q&A, etc. Questions & Answers

Sessions where you can learn more from Partners…

• Disrupting Database Architectures with Salesforce1 and Heroku– Wednesday, 4:45 PM - 5:15 PM, Moscone Center West, Mobile Theater

• Transforming App Delivery: How Lilly Connects to Doctors with Heroku & Force.com– Thursday, 9:00 AM - 9:40 AM, Palace Hotel, Ralston Ballroom

• Case Study: Migrating Westfield APIs to Heroku– Thursday, 12:30 PM - 1:10 PM, Moscone Center West, Room 2006