• The thought sequence must begin to be mapped out at this point.
• After this point of engagement the message must stay relevant and congruent.
• At this point the prospect has created an expectation in their mind.
People buy from people.
• Keeping this in mind you must engage with your customers in conversation.
• You must keep your customers engaged through out the whole conversion process.
Headlines and sub-headers should grab the attention of the right customer.
• Your customers should instantly see the value with taking action.
• Your customers should instantly see what they will get.
• Remember an expectation has been created in their mind.
Use clarity in your message.
• Be clear and avoid persuasive language.
• Let the customer know exactly what they will get.
• Studies have shown that here in America we see on average 8,000 ads a day.
• This is a result of media, billboards, storefronts, classifieds, and the internet.
• We have become immune and numb to the “noise” of the advertising world.
• As a result marketers focus on “shouting” louder, and over marketing their products.
• Too much focus is put in crafting clever headlines and company slogans.
• A marketer should rather focus on being able to clearly articulate and express the value proposition of the company.
• Express your value proposition in a way that’s relevant to your customer’s needs.
• The best headlines are able to push forward momentum through your sales and marketing funnel.
• The best headlines are in context, relevant, and most of all clear.
• When your customers are redirected online they have to get their orientation back.
• This is why clarity of the overall message is important.
• A marketer must follow up on the expectation that was created in order to keep the forward momentum going.
• You must help the customer make meaning immediately.
• If you have you any irrelevant or unclear messaging, then the customer has to stop and make meaning of it.
• This is very dangerous to the thought sequence and overall conversions.
• Anytime your customer has to stop and think, then momentum is lost.
• Your site has 7 seconds and the 1st 4 inches to answer these 3 questions.
• Where am I?
• What can I do here?
• Why should I do it?
To learn more about how you can begin to craft more compelling copy
that drives conversions then click here.
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