Download - Hegemony Revision May13

7/30/2019 Hegemony Revision May13

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representation

Research and present


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What does Hall do with the word

representation?n Write down in your own words how he

analyses the word.

n What discussions is he interested in?


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startern Analyse image using Fiske

as your theorist:

n Hegemony... Posits(suggests) a constantcontradiction betweenideology and the social

experience of thesubordinate that makesthis interface (place wherethey meet) into aninevitable site of

ideological struggle

n But first discuss the abovestatement and decidewhat it means for our

debate.


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Choose a text for researchn Do the right thingn Crashn Boys n the Hoodn Macintyre investigatesn La Hainen Bullet Boyn Adulthood or Kidulthoodn Fresh Princen Malcolm X

n Or one of your own choosing inc.Newspaper images, Internet pages

n 2mins to deciden Refine that choice to a scene, trailer or

even still imagen 3mins to find short text (trailer, short

scene, poster or still image, newspaperimage and headline etc)


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25 minutes

n To analyse and prepare presentationn Do NOT spend your time fiddling with the

graphics of the presentation.n We want in depth analysis not pretty

pictures.

n Dont worry about embedding hyperlinksJUST have the link already open in Safari.n We will view from machine to machine.


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Presentations

n Dont read what you have writtenn Explore your ideas and encourage

discussion.

n Make notes on each other.

n Save to disk.


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Plenary

n Targets:nAre you meeting the targets we set the

other day for developing your writing?

n How can you improve?

n List ways in which you will revise for theUNIT4 exam.


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Gramsci

n Gramsci used the term hegemonytodenote the predominance of one social

class over others (e.g. bourgeoishegemony). This represents not onlypolitical and economic control, but also the

ability of the dominant class to project itsown way of seeing the world so that thosewho are subordinated by it accept it as

'common sense' and 'natural'.


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Fiske

n 'Consent must be constantly won and rewon, forpeople's material social experience constantly

reminds them of the disadvantages ofsubordination and thus poses a threat to thedominant class... Hegemony... posits a constantcontradiction between ideology and the social

experience of the subordinate that makes thisinterface into an inevitable site of ideologicalstruggle'


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Stuart Hall

n argues that the media appear to reflect reality whilst infact they construct it.

n argued that the dominant ideology is typically inscribedas the 'preferred reading' in a media text, but that this isnot automatically adopted by readers. The socialsituationsof readers/viewers/listeners may lead them toadopt different stances. 'Dominant' readings areproduced by those whose social situation favours thepreferred reading; 'negotiated' readings are produced by

those who inflect the preferred reading to take accountof their social position; and 'oppositional' readings areproduced by those whose social position puts them intodirect conflict with the preferred reading


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Halls codes

n dominant (or 'hegemonic') reading: the reader fully shares the text's code andaccepts and reproduces thepreferred reading (a reading which may not have

been the result of any conscious intention on the part of the author(s)) - in such

a stance the code seems 'natural' and 'transparent.n negotiated reading: the reader partly shares the text's code and broadly accepts

the preferred reading, but sometimes resists and modifies it in a way which

reflects their own position, experiences and interests (local and personal

conditions may be seen as exceptions to the general rule) - this position

involves contradictions.n oppositional ('counter-hegemonic') reading: the reader, whose social situation

places them in a directly oppositional relation to the dominant code,

understands the preferred reading but does not share the text's code and rejects

this reading, bringing to bear an alternative frame of reference (radical,feminist etc.) (e.g. when watching a television broadcast produced on behalf of

a political party they normally vote against).


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Monaco

n This unusual ability of film to validatereality is its most important mimetic

political function. (2000)n It is still rare for a casting director to hire

an African-American to play a role thatisnt specified as Black. (2000)

n Racism pervades American film because itis a basic strain in American histroy.