John Parmer, Ph.D.Health Communication Specialist
Centers for Disease Control and Prevention
January 30, 2013
Health Literacy: Getting to
Organizational Change
Office of the DirectorOffice of the Associate Director for Communication
Key Message
It is time to commit to measurable organizational change.
Presentation Questions What are the key developments in health
literacy in the U.S. ? How has the Department of Health and
Human Services (HHS) contributed to health literacy improvement?
Where can we go from here?
The Gap
Health Literacy of U.S. Adults
12%36%
Cycle of Crisis Care:A Patient Experience
Key Developments and Activities
$95 MILLION
Seven Goal Areas 1. Health information
creation and dissemination
2. Healthcare services 3. Early childhood
through university education
4. Community-based services
5. Partnership and collaboration
6. Research and evaluation
7. Dissemination of evidence-based practice
Attributes of a Health Literate Organization
Source: Adapted from Brach C, Dreyer B, Schyve P, Hernandez LM, Baur C, Lemerise AJ, Parker R. 2012. Attributes of a Health Literate Organization, www.iom.edu/Activities/PublicHealth/~/media/Files/Activity%20Files/PublicHealth/HealthLiteracy/10attributes.pdf
1Supportive leadership
2Full integration
3Ready workforce
4Inclusive practices
5Needs-based
approach
6Confirmed
understanding
7Easy access to services
8Easy-to-use health
content
9High-risk situational
strategies
10 Clear communication
about health insurance
Health Literate Care:
A Patient Experience
Clear Communication Index List of 22 items to score communication
products Items identified through review of
scientific research in communication and related disciplines
7 areas Main Message and Call to Action Language Information Design State of Science Behavioral Recommendations Numbers Risk
What’s Next? Organizational change
Individual organizations Industry, government, education and non-profit sectors
Elements of organizational change Mine the research for practice insights Create and implement off-the-shelf products Track and report progress
• Document what organizations are doing differently• Document impact on policy-relevant outcomes
For more information please contact Centers for Disease Control and Prevention1600 Clifton Road NE, Atlanta, GA 30333Telephone, 1-800-CDC-INFO (232-4636)/TTY: 1-888-232-6348E-mail: [email protected] Web: www.cdc.govThe findings and conclusions in this report are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention.
Thank you!What questions do you have?
www.cdc.gov/healthliteracyhttp://blogs.cdc.gov/healthliteracy/
Office of the DirectorOffice of the Associate Director for Communication
National Action Plan to Improve Health Literacy
Full text http://www.health.gov/communication/HLActionPlan/
Resources for goals and strategies http://www.cdc.gov/healthliteracy/PlanAct/index.html
Professional Resources: Free Training from HHS
http://www.cdc.gov/healthliteracy/GetTrainingCE.html http://www.hrsa.gov/healthliteracy/ https://cccm.thinkculturalhealth.hhs.gov/
Professional Resources: Health Literacy Websites
www.cdc.gov/healthliteracy http://ahrq.hhs.gov/browse/hlitix.htm http://www.ihs.gov/healthcommunications/ http://www.nih.gov/clearcommunication/ http://www.health.gov/communication/litera
cy/ http://www.hsph.harvard.edu/healthliteracy/
index.htm http://minorityhealth.hhs.gov/templates/bro
wse.aspx?lvl=1&lvlID=3
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