Health & Beauty Trends
A Complex Market
• Multiple Channel• Multiple Brands• Multiple Occasions to Buy
OmnichannelRetailing
Retail
BeautyStores
New Business Modells
Pharmacy
TravelRetail
Internet
What Is Going On in H&B?
• Study On The Main Market TrendsRetail
• High Promotional Activities• New Concepts of Shopper Interactions
New Business Models• Pop Up Stores• New Competition
Social Media & new Technologies • Mobile Media Interactions• Social Media Strategies
Retail
2 Strategies
Sales Promotion• Heavy Discounts• Massive Promotional Operations
Customer Interactions• In Store Advices• Customer Service
Heavy Promotional Pressure
• 40% sales Under Promotion and Growing• Up to 100% Off Prices
Beauty Operations
• 3rd Most Important Operations in France• Massive Dramatization In Store• Between April & May• Average Leaflet: 34 Pages, 380 Customer Needs
Trade Operations
• Promotional,Contest• Dramatization in
Store• Specific Timing With
TV Ad CampaignsTV Ad Campaigns
Ladies Night Intermarché
• Special Invitations to Customers• Advices and Make Up Sessions• Organized by l’Oréal
Weekly Professional Workshop
• Monoprix proposes 30 minutes sessions• Organized by brands such as L’Oréal or
Gemey
Leclerc Sampler
• Scan Loyalty Card• Choose Your
Sample
Cosmetic Stores
Sephora New Concept (1/2)
• Beauty Bar• Click & Collect (for Online Orders)• Gift Factory: Customized wrapping paper
& gift boxes& gift boxes• Automated Sampling
Color Profile• Find The Proper Skin Color To Define Your Customized
Make Up Routine• Identify The Specific Carnation of Customers on 5 Body
Parts
Clothing/Other Stores
Pharmacy
CVS Case Study (1/2)
• CVS Abandon tabacco category• Develop Personnal Care• Minute Clinic:
CVS Case Study (2/2)
• “Today, consumers are taking a more active role in their healthcare decisions and are increasingly searching for ways to take care of themselves proactively.”
Walgreen’s Case Study
• Innovative Loyalty Reward Program• Click & Collect
Walgreen’s Case Study (2/2)
• Added Value Application
Sephora Enters The Parapharmacy Market
• Spanish Initiative: 30 m2• Parapharmacy Brands: Nuxes• 2 Pharmacians In Store• 3 Stores Forecasted In 2015• 3 Stores Forecasted In 2015
Internet
Amazon beauté
• 1500 Brands, Including 40 Selective Ones• Free Shipping Starting At 25 €
Feelunique.com
• Have Access To Premium Brands• 500 Brands Including Dior, Lancôme,
Channel
Beauty Box
• Online Questionnaire About Preferences• You Receive Every Month a Box of
Samples• Brands: Birchbox, L’Oréal, Glossy box, • Brands: Birchbox, L’Oréal, Glossy box,
Sephora
Amazon Familly Pack
• Discount: 20% Aff Diapers All Year Long• Fast Delivery: Amazon Premium
New Business Modells
Vending Machine (1/2): Birchbox
• Started December 2014• 5 Different Offers• 4€ for 2 Mini Products• Brands: Sabon, Paul&Joe, Handy,• Brands: Sabon, Paul&Joe, Handy,
Lollipops, Sampar
Vending Machines (2/2): Nailmatic
• Nail Art Vending Machines• Displayed in Airport & Malls• Propose both Nailmatic
& Essie brands& Essie brands
Professional Products Discounters
• Premium and professional haircare & cosmetics products
• Sold at discounted prices• Brand: La Boutique du Coiffeur• Brand: La Boutique du Coiffeur
Pop Up Store (1/3): Beauty truck Sephora
• For Specific P&R Events
Pop upStore: (2/3) Gemey La Défense
http://image.slidesharecdn.com/prezscops-150507181917-lva1-app6892/95/trophes-de-linnovation-commerciale-scops-2015-188-638.jpg?cb=1431022828
Pop Up Store (3/3)
Apoliva pop-up store by Kollo, Stockholm
Sally Beauty store by Droguett AA Lima Peru
L’Oréal Paris Opens Its Own Store
• 5 Stores Across Europe• Average Basket: 18€• 2,3 Products/Basket
Travel Retail
• Strategic Market For L’Oréal– 17% of its sales
• Premium Products For A Premium ClienteleClientele
Social Media & New Technologies
TokiWoki: Connecting Expert Customers With New Customers
• Allow Customers To Interact With Premium Users Via Online Chat, To Get Advices, On the Brand Website
Yves St Laurent’s Make Up Artists Use Google Glass
• Each Customer Receives Home:– Her Make up Session Video Taken With Google Glass) With The
Advices– Before/After Pictures– The List of Product Used During Session
Make Up Genius by L’Oréal
• Augmented Reality Technology Mobile Application
• Enable Make Up Tests Prior Purchase• Make Up Tutorials• Make Up Tutorials
Beauty @ Tesco
• Dedicated Strategy• Partnership with bloggers• Youtube Original Video
Content Creation• Active Twitter Account• Active Twitter Account
Questions?Nicolas Schriver
http://schriver.frhttp://schriver.fr
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