HazelMission statement
Sam Brands
Opportunities and Needs
Current:
Middle-/old aged customers
Skin care 15%
No clear target
Future: Focus teens and anti-ageing
Increase skin share
Action
To reach Teens>decrease direct sales
Invest in research & development
Anti-ageing
Complexion-care products
Distinguish clear brands
Use internet
Enter new markets to pursue market opportunities
Advertisements in fasion magazines
example
New Logo
Example Fashion add
Thank you for your attention
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