decision making
Dac NguyenK23
Dac NguyenFPT Software – Software
OutsourcingOnebit Software – Software
OutsourcingVNext – Software
OutsourcingK23 – Online Marketing
SEO23Rocket – SEO ToolA33 – Human Resource
SoftwareSILO – Ticketing Service
JupViec – Local Home ServiceAYYA – Career Consulting
Service20+ micro-sites (1M
traffic/month)
FYT K1 MemberSME Vietnam ConsultantStartup Weekend Mentor
Kawaii Mentor
AGENDA
Soft Skills vs. Hard SkillsService vs. ProductB2B vs. B2COnline vs. OfflineLocal vs. GlobalFunction vs. UI/UX
Tech vs. Non-techMany Fast vs. One SlowTalent vs. Mass MembersWeb vs. AppQ&A
SOFT SKILLSCommunicationPresentationEnglishAnalytical ThinkingCoachingMentoring
HARD SKILLSLeadership, ManagementHR, Financial ManagementSales, Marketing, BrandingProduct Development (Web, Mobile, Hardware)Customer Service
1/6
SOFT SKILLSTrained in soft skill centersQuite OKEasy to learnTake short time to have
HARD SKILLSTrained in universitiesSeriously bad skillNot easy to learnTake long time to have
SERVICETrainingTravelling
PRODUCTPhone MakerHardware (TV, LCD…) Maker
2/6
RestaurantCafe
PRODUCT/SERVICE90/10
PRODUCT/SERVICE50/50
SERVICEIntangiblePerishableDefine quality by ExperienceDifficult to repeat
PRODUCTIntangibleStorable Control Quality with DataRepeatable
2/6
B2BSoftware OutsourcingSpare-parts MakerNo-one knowsE.g: General Electrics, IBMChicken Farm, Vegetable Farm, X-Ray Maker
B2CEveryone knowsE.g: Amazon, Microsoft, FacebookRestaurant, Health Care Service
3/6
B2BTake years to decideLong term partnerHigh expectation / qualitySupply-chainNot many customer$$$$$$/a dealSale: case by caseInvest 1, sell 5, 10 customers, profit 40
B2CShort time to decideNo partnerLower expectation (unable to change)Many customers$/a dealSale AutomationInvest 100, sell 1, 1000 customers, profit 900
3/6
ONLINEE.g: Books, Low quality product
Low investmentStop easily & quickly
OFFLINEE.g: Luxury Fashion, Phone Retail, Offline Training, Restaurant/Café, Local ServicesHigh investment
4/6
LOCALE.g: MuaChung, DiChung, MatTro, HotDeal, MuaRe, RongBayLocal founders
GLOBALE.g: Emotiv, SeeSpace, Misfitwearables, Adatao (BigData)Global founders
5/6
FUNCTIONALE.g: MISA (accounting), Traditional HRMHigh costLong time-to-market
UI/UXE.g: A33, MoneyLover, Joomlart
Low costShort time-to-market
6/6
thank you
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