Do you ever feel like this….
Tell Me Again About Your Big Brand
…And Your Big Budget.
Why did people join you in the first place?
• And where did they come from?
• Referral
• Sourced
• Job boards
• What social media sites are they using
• Know where the people you want live…
I’ll see you your hot mess & raise you a walking disaster…
Use the summary well….
Don’t mention recruitment
• We don’t hire, the hiring manager does
• Use media to open doors
• Get the manager to share their own roles
• Get video up…if you can swing it; You Tube great, even iPhone shot video can work.
• Set up and announce a live Periscope of the office.
• This works too….
Use every small opportunity to talk about who you are
• Make it sticky & shareable
• Don’t be boring no one will share it & you want them to share it
• Images & video are powerful
• Open the door to who you are…. The real you
Tell your story at every opportunity
• Blogs
• Job ads – It can be micro blogging
• A job is a job …. The culture… that makes a difference
• Can’t create? Curate
• Don’t sell… tell…then talk
Have a Plan
• What do you want to achieve? Increased Brand awareness/Build profile with in a specific sector/Increase traffic to careers site/build followers
• Research to define your audience/target talent
• Know where they live
• How are you going to reach them? Tell the stories
• How are you adding value to them?
• Monitor and measure