a BRAC social enterprise
Tanvir Hossain Manager | Marketing & Sustainability
Handmade in Bangladesh
BRAC Enterprises: Aarong
The views expressed in this paper are the views of the authors and do not necessarily
reflect the views or policies of the Asian Development Bank (ADB), or its Board of
Governors, or the governments they represent. ADB does not guarantee the accuracy of
the data included in this paper and accepts no responsibility for any consequence of their
use. The countries listed in this paper do not imply any view on ADB's part as to
sovereignty or independent status or necessarily conform to ADB's terminology.
A holistic approach to
women’s empowerment
Development Programmes Social Enterprises
Investments
Agriculture and Food Security
Community Empowerment
Disaster, Environment & Climate
Change
Education
Gender, Justice, and Diversity
Health, Nutrition, and Population
Human Rights and Legal Aid Services
Microfinance
Migration
Ultra Poor
Water, Sanitation and Hygiene
Aarong
Dairy Artificial Insemination Poultry and Poultry Rearing Farms Feed Mills Chicken Fisheries Salt Sanitary Napkin and Delivery Kit Cold Storage Sericulture Seed Nursery Printing Pack
Financial Institutions, IT, University
Aarong
One of 16 social enterprises of BRAC
Established in 1978, Aarong
means “village fair”
Certified fair trade organisation
50% of profit for BRAC
development programmes
Retail stores, production centres
and independent producer
management
Philanthropy
Corporate
Social
Responsibility
Creating Shared
Value (CSV)
Michael Porter & Mark Kramer Havard Business Review
How CSV be used to sustainably expand opportunities for women?
Weaving Jamdani Tailoring Hand
Embroidery Nakshi Kantha Doll
Making Wood Carving Metal
Engraving Natural Dye Batik Block
and Screen Printing Jewellery
Pottery Leather Jute
Crafts Inclusive Creative Industries
Unlocking potential of women
Entrepreneurs of
MSMEs 136 women (35%)
Home based workers
& production unit workers 55,250 women (85%)
Challenges of the marginalised producer
Design Innovation In-house design and product development
Capital Instant payment, Collateral free loans
Quality Knowledge Capacity building, Quality assurance
Marketing Customer focus, Branding
Market Access Rural artisan access to urban markets
Social Compliance Fair trade, Social accountabilities
Design
Weavers Value
Addtion
Other
Craftpersons Tailors
Quality Control
Processing
store/
Warehouse
Retail outlets /
export /
aarong.com
Sample
Development
Costing/
Ordering
Institutional support
Ensuring quality inputs/ outputs
Market access
Value chain support
Maintaining Compliance
Economic & Social
Empowerment
Artisan
Group
HEALTH AWARENESS ENTITLEMENTS
HYGIENE MICROFINANCE LEGAL AID
1,800 sessions at any given month at production centres
Aarong Today
60 Million USD in sales
13 Outlets - 191,000 ft2
109 Product lines
65,000 Artisans
9 Million USD in loans and credit
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