Florida's First Coast of Golf
Florida's FiHamptonrst Coast of Golf
Hampton Inn & Suites - Amelia Island
Florida's First Coast of Golf 60 Second Commercial
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YTD Golf Rounds Played - 2013
Your Membership Dues of $1,450 are part
of a $1.84 Million co-op Marketing Plan
Hampton Inn & Suites's Booking Initiatives
Stay and Play booking capabilities on FFCG's websiteBook "rooms only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Hampton Inn & Suites's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
Hampton Inn & Suites - Amelia Island
Digital Marketing through FFCG
Florida's First Coast of Golf's web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast November 2012, May 2013
Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign
Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)
2013-14 Vacation Brochure
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
Responsive Design
28% of all visitors access site utilizing mobile devices
SportsIllustrate
dSweepsta
kes
2 million circulation26,723 entries
Double-click to enter titleViva Florida500 Years of Adventure
Sweepstakes
Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
New York Daily News April 14-20, 2013
8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672
Visit Florida's Golf Publication
Family Friendly link on Florida's First Coast of Golf's website
THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
Florida's First Coast of Golf is
the Trusted Source for Golf Travel
Planning
In Closing
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