Halloween is always an exciting time in the world of eCommerce, with over half of consumers spending money on costumes, decorations, and treats. As October draws to a close, Nextopia takes a look at the numbers behind the year's spookiest holiday.
158 Million Americanscelebrated Halloween in 2013
The U.S. Census Bureau estimates there will be 41.2 million trick-or-treaters
ages 5 to 14 in America in 2014
in 2013 Americans spent a total of $6.9 billion on
41% of Halloween shoppers will buy holiday goods online
decorations59% 44%
accessories/make up/ wigs
costumes71%
Popular items to buy online for Halloween
How Adults Plan on Celebrating Halloween
32.9% of consumers will go online
to look for halloween costumes
32.9% of consumers will go online
to look for Halloween costumes
take their kids trick or treating
38%38%
decorate their home50%50%
carve a pumpkin53%53%
participate in handing out candy
79%79%dress up
in a costume
61%61%
In regards to online holiday spending, Halloween is 4th on the list for bringing in the most revenue, behind Christmas, Thanksgiving and Easter
SHOPPING TRENDS
Before October 32.8%Beginning of October 43.6%
End of October 23.6%
57% of Halloween spenders will
shop for holiday décor after the holiday
49% of online retailers will launch a holiday campaign before Halloween
eCommerce and
HALLOWEEN
@nextopia
Sources:
http://www.statista.com/chart/1586/halloween-in-the-united-states-by-the-numbers/http://mashable.com/2012/10/28/halloween-spending/https://smallbusiness.yahoo.com/advisor/money-promoting-halloween-costumes-2013-022906454.htmlhttps://smallbusiness.yahoo.com/advisor/2013-halloween-costumes-statistics-infographic-152217154.html
http://www.internetretailer.com/2013/09/20/christmas-octoberhttp://northdallasgazette.com/wordpress/wp-content/uploads/2013/10/Halloween-infographic.jpghttp://blog.replymanager.com/2013/10/a-happy-halloween-for-online-retailers.htmlhttp://www.retailonlineintegration.com/blog/how-halloweencostumescom-scared-up-holiday-sales-thanks-paypal#http://www.freepik.com/free-vector/halloween-character-pack_738112.htmhttps://www.vectoropenstock.com/vectors/preview/71845/15-horror-halloween-cartoon-elementshttps://www.vectoropenstock.com/vectors/preview/71845/15-horror-halloween-cartoon-elements
#1 Global Provider of eCommerceSite Search & Navigation Solutions
www.nextopia.com
When shoppers begin buying Halloween items online:
Top Related